SPIRITZ - May 2026

En este número

The latest edition of India’s leading alcobev magazine, Spiritz spotlights vodka, a category witnessing a significant transformation as consumers increasingly gravitate towards authenticity, craftsmanship and provenance, signalling the evolution of a more mature market.
This special edition explores the changing dynamics of the vodka segment through insights from industry experts and professionals driving India’s premium vodka narrative. The growing presence of homegrown craft distillers and the localisation of global vodka styles are further reshaping consumer perceptions and consumption patterns. As experimentation expands and storytelling becomes central to brand identity, vodka is steadily moving beyond its conventional image to establish a more refined and premium positioning.
The edition also features a range of engaging stories and industry insights. Read about Puja Sekhri and her inspiring journey in creating greater value for wine enthusiasts while strengthening India’s wine business ecosystem. In Travel Diaries, readers are taken to the regal charm of Taj Lalit Bagh in Udaipur, where the experience reflects the grandeur and timeless elegance of Rajasthan’s royal heritage.
Alongside these features, the issue captures important company developments, brand movements and broader trends shaping the alcohol industry.
Don’t miss this insightful edition of Spiritz. Book your copy now.