Computer-Mobile
BW Businessworld
THE END OF PRICE-LED MARKETING
Mathur untangles how transparency, certification and local relevance are winning Indian consumers
2 min |
December 27, 2025
BW Businessworld
THE STARS FORETELL: Technology, Markets & Power to Shine in 2026
EVERY FEW DECADES, humanity reaches a technological turning point. In 1965, it was the computer revolution. In 1995, it was the Internet. In 2025, it was Artificial Intelligence. The year 2026 unfolds as the first full year in which the consequences of this shift becomes unmistakable.
6 min |
December 27, 2025
BW Businessworld
'2025 Was About Resilience, 2026 Will Be About Clarity, Execution and Growth'
As Audi India closes a year marked by global supply challenges and evolving market dynamics, the German luxury car manufacturer remains focused on strengthening customer trust and building a future-ready portfolio. BALBIR SINGH DHILLON, HEAD OF AUDI INDIA, reflects on 2025 as a year of resilience, highlights the continued strength of SUVs and performance models, and explains why EVs and preowned cars are central to Audi's long-term India strategy, setting the stage for a more focused and confident growth phase in 2026, in conversation with UTKARSH AGARWAL.
6 min |
December 27, 2025
BW Businessworld
TELECOM'S NEXT CURVE
NITIN BANSAL on how India's telecom market is shifting from rollout speed to value creation, intelligent networks, and more
2 min |
December 27, 2025
BW Businessworld
EVs Top 2026 Launches
THE YEAR 2026 is shaping up to be a defining one for the Indian passenger vehicle market, with several long-anticipated launches finally lining up for production.
1 min |
December 27, 2025
BW Businessworld
THE SIERRA RETURNS
Same name, new attitude. With its presence, space, and modern style, BW Auto World takes the new Tata Sierra on the road to see if it lives up to the hype
8 min |
December 27, 2025
BW Businessworld
Missing Socks and the Spotlight Effect
I STILL REMEMBER THAT DAY, like it happened yesterday. I arrived in Jaipur to speak at a bank's leadership team offsite. I was quite looking forward to it. I had done everything right. Left home early, reached the airport on time for an early morning flight, landed and checked into the hotel. I polished my shoes, had a quick shower, got dressed, slipped on my favourite jacket, and then sat down to wear my shoes. And I froze.
2 min |
December 27, 2025
BW Businessworld
YOUR NEW COLLEAGUE HAS NO PULSE
THE STORY OF PROGRESS, at its core, is a story of outsourcing.
4 min |
December 27, 2025
BW Businessworld
When Experiences Become The Product
In high-involvement categories like bathware, immersive storytelling, consultation and hybrid retail are now core marketing tools, believes Sahay
2 min |
December 27, 2025
BW Businessworld
Resilience Begins With People
Diaz describes how empowered teams and purpose-led leadership shape long-term success
3 min |
December 27, 2025
BW Businessworld
Marketing Beyond Campaigns
Pittie explains why trust, adaptability and human judgment now matter more than promotion
2 min |
December 27, 2025
BW Businessworld
When Learning Becomes An Experience And Knowledge Becomes A Brand
Information can inform, but only experience can transform. And in that transformation lies the future of learning - and the future of brands
4 min |
December 27, 2025
BW Businessworld
A Year of Conscious Consolidation and Electric Momentum
2026 will not just be another year of new products and technologies. It will be a year of purpose, where responsible mobility becomes the true measure of progress
3 min |
December 27, 2025
BW Businessworld
Brand Purpose As An Operating System
In a world of sameness, purpose only matters when it is lived, not advertised, says Dhar
3 min |
December 27, 2025
BW Businessworld
FROM PROMISES TO PROOF
Prusty explains why relevance, responsibility and real value now define marketing success
3 min |
December 27, 2025
BW Businessworld
Will the proposed Amendments Give More Teeth to the IBC?
INE YEARS ON, the Insolvency and Bankruptcy Code (IBC) is beginning to resemble a well-intentioned expressway with too many toll booths and not enough exits. Experts believe the proposed amendments to the IBC are directionally encouraging, even as recovery timelines keep stretching and recovery rates begin to sag again in H1FY2026 after improving till Q4FY2025.The numbers tell a sobering story.
1 min |
December 27, 2025
BW Businessworld
India is Evolving from Auto Components to Integrated Mobility Systems for the World
'Make in India' is no longer about sheer producing in India; it's about overall capability-owning design, software, and manufacturing as one integrated value chain
4 min |
December 27, 2025
BW Businessworld
The CFO's New Battleground
As uncertainty deepens, CFOs evolve from controllers to strategic navigators, balancing risk, technology and ambition to architect India's growth in 2026
4 min |
December 27, 2025
BW Businessworld
SIGNALS, SCALE, STRATEGY
After a heavy investment cycle and explosive data growth, India's telecom sector is ready to monetise momentum in 2026
5 min |
December 27, 2025
BW Businessworld
How the Infra-led India Story Unfolded
IF the India story of the last decade is also explained in terms of an infrastructure-expansion story, it’s PRAGATI that has ensured that the expansion proceeds at a speed and scale that the Union government says it is committed to.
3 min |
December 27, 2025
BW Businessworld
A YEAR OF RECKONING & RECALIBRATION
After 2025 rewired the industry through consolidation, Al execution and regulation, 2026 emerges as the year of integration, where scale meets responsibility, data meets creativity, and growth demands coherence
5 min |
December 27, 2025
BW Businessworld
A China Hitch in India's Solar Power Dream
INDIA'S SOLAR manufacturing boom is real. Domestic solar module capacity more than doubled from 38 GW in March 2024 to 74 GW by March 2025, and solar cell capacity tripled in the same period to around 25 GW.
1 min |
December 27, 2025
BW Businessworld
FROM SUMMITS TO SHOVELS
Like Steve Jobs reclaiming Apple's narrative from decline to design-led excellence, Yogi Adityanath reframed Uttar Pradesh from a laggard state to an execution-led investment destination
4 min |
December 27, 2025
BW Businessworld
INTENT IS THE NEW IMPACT
For Chakravarty, marketing success is no longer measured by how much you say, but by how clearly you say it
3 min |
December 27, 2025
BW Businessworld
The Critical Roadmap for India's EV Ecosystem
With the right policy tweaks, India can facilitate the seamless movement of EVs, making the transition to electric mobility not just a vision, but a practical reality for all
4 min |
December 27, 2025
BW Businessworld
Regulations to Facilitate Freedom, Not Friction
INNOVATION IS THE FUNDAMENTAL driver for economic prosperity, and the work of this year’s Nobel Prize laureates, Joel Mokyr, Philippe Aghion and Peter Howitt, reaffirms this. Their work reminds us that progress does not happen by accident; it requires an ecosystem that fosters innovation and dismantles any barriers on the way.
4 min |
December 27, 2025
BW Businessworld
Reaching Real Roots: Preventing Problems
THE END OF THE YEAR brought a smile to environmentalists, as the Supreme Court held in abeyance its own previous judgement on the Aravallis.
2 min |
December 27, 2025
BW Businessworld
Marketing When The Ground Keeps Moving
For Vakharia, clarity, not consistency, is the new competitive advantage
3 min |
December 27, 2025
BW Businessworld
Relearning Marketing In A Volatile World
Rana shares the lessons rewiring how brands plan, invest and connect with consumers during unpredictable times
3 min |
December 27, 2025
BW Businessworld
Grok's Paywall Changes Nothing
THE CONTROVERSY over Elon Musk’s Grok Al is huge, a fundamental failure by xAl and X (formerly Twitter) to anticipate and mitigate predictable harms from powerful generative technology.
1 min |