Computer-Mobile
BW Businessworld
BUILDING BIG
India built big and priced higher in 2025. Can execution, affordability, and delivery finally catch up in 2026?
5 min |
December 27, 2025
BW Businessworld
Thumb Rules for Compelling Communication
What distinguishes Ravishankar lyer's Story Rules from the crowded field of business communication guides, is its commitment to practical application. The book features over 300 real-life examples drawn from diverse contexts, from Silicon Valley startups to Fortune 500 boardrooms and from nonprofit fundraising to political campaigns,
3 min |
December 27, 2025
BW Businessworld
THE STRONGEST MARKETING TOOL
As consumers grow more cautious, brands are winning trust by letting performance speak before promotion, says Gupta
3 min |
December 27, 2025
BW Businessworld
Healthcare Trends in 2026
AI is enhancing diagnostic abilities, hybrid care models are improving patient access and operational efficiency, and efforts are focused on supporting the healthcare workforce
3 min |
December 27, 2025
BW Businessworld
UP, UP AND AWAY
India's transport sectors surged in 2025, but numbers reveal momentum, strain, and large investment bets waiting to mature
5 min |
December 27, 2025
BW Businessworld
GROWTH WITH CAVEATS
India's economy looks resilient on paper for FY26, but do the numbers hide deeper fiscal and trade stresses ahead?
5 min |
December 27, 2025
BW Businessworld
AI Rewiring Indian Healthcare Industry
From smart documentation and imaging to predictive analytics and telehealth, hospital leaders say AI is set to become the invisible backbone of India's care delivery
3 min |
December 27, 2025
BW Businessworld
Redefining India's Pre-owned Car Market In 2026
If the current signals stay on course, 2026 could be the point when the pre-owned segment becomes the most visible marker of India's move toward cleaner propulsion
3 min |
December 27, 2025
BW Businessworld
Our evolving relationship with luxury
For some time now, the Indian luxury market has been showing promise, despite sluggish demand across core global markets due to economic headwinds and geopolitical uncertainties. The way we consume luxury is shifting; consumers are preferring luxury experiences, such as holidays and dining out, over traditional luxury products. Accessible luxury and resale are also part of the luxury sector pie
4 min |
December 27, 2025
BW Businessworld
MARKETING FOR THE INDIA THAT'S EMERGING
Abbi decodes what goes behind building trust, relevance and scale in a hyperconnected nation
3 min |
December 27, 2025
BW Businessworld
A Year of Strategic Reset
After years of rebound, expansion and experimentation, 2026 emerges as a defining year where Indian business sharpens priorities, tightens execution and aligns growth with long-term resilience
3 min |
December 27, 2025
BW Businessworld
THE END OF PRICE-LED MARKETING
Mathur untangles how transparency, certification and local relevance are winning Indian consumers
2 min |
December 27, 2025
BW Businessworld
THE STARS FORETELL: Technology, Markets & Power to Shine in 2026
EVERY FEW DECADES, humanity reaches a technological turning point. In 1965, it was the computer revolution. In 1995, it was the Internet. In 2025, it was Artificial Intelligence. The year 2026 unfolds as the first full year in which the consequences of this shift becomes unmistakable.
6 min |
December 27, 2025
BW Businessworld
'2025 Was About Resilience, 2026 Will Be About Clarity, Execution and Growth'
As Audi India closes a year marked by global supply challenges and evolving market dynamics, the German luxury car manufacturer remains focused on strengthening customer trust and building a future-ready portfolio. BALBIR SINGH DHILLON, HEAD OF AUDI INDIA, reflects on 2025 as a year of resilience, highlights the continued strength of SUVs and performance models, and explains why EVs and preowned cars are central to Audi's long-term India strategy, setting the stage for a more focused and confident growth phase in 2026, in conversation with UTKARSH AGARWAL.
6 min |
December 27, 2025
BW Businessworld
TELECOM'S NEXT CURVE
NITIN BANSAL on how India's telecom market is shifting from rollout speed to value creation, intelligent networks, and more
2 min |
December 27, 2025
BW Businessworld
EVs Top 2026 Launches
THE YEAR 2026 is shaping up to be a defining one for the Indian passenger vehicle market, with several long-anticipated launches finally lining up for production.
1 min |
December 27, 2025
BW Businessworld
THE SIERRA RETURNS
Same name, new attitude. With its presence, space, and modern style, BW Auto World takes the new Tata Sierra on the road to see if it lives up to the hype
8 min |
December 27, 2025
BW Businessworld
Missing Socks and the Spotlight Effect
I STILL REMEMBER THAT DAY, like it happened yesterday. I arrived in Jaipur to speak at a bank's leadership team offsite. I was quite looking forward to it. I had done everything right. Left home early, reached the airport on time for an early morning flight, landed and checked into the hotel. I polished my shoes, had a quick shower, got dressed, slipped on my favourite jacket, and then sat down to wear my shoes. And I froze.
2 min |
December 27, 2025
BW Businessworld
YOUR NEW COLLEAGUE HAS NO PULSE
THE STORY OF PROGRESS, at its core, is a story of outsourcing.
4 min |
December 27, 2025
BW Businessworld
When Experiences Become The Product
In high-involvement categories like bathware, immersive storytelling, consultation and hybrid retail are now core marketing tools, believes Sahay
2 min |
December 27, 2025
BW Businessworld
Resilience Begins With People
Diaz describes how empowered teams and purpose-led leadership shape long-term success
3 min |
December 27, 2025
BW Businessworld
Marketing Beyond Campaigns
Pittie explains why trust, adaptability and human judgment now matter more than promotion
2 min |
December 27, 2025
BW Businessworld
When Learning Becomes An Experience And Knowledge Becomes A Brand
Information can inform, but only experience can transform. And in that transformation lies the future of learning - and the future of brands
4 min |
December 27, 2025
BW Businessworld
A Year of Conscious Consolidation and Electric Momentum
2026 will not just be another year of new products and technologies. It will be a year of purpose, where responsible mobility becomes the true measure of progress
3 min |
December 27, 2025
BW Businessworld
Brand Purpose As An Operating System
In a world of sameness, purpose only matters when it is lived, not advertised, says Dhar
3 min |
December 27, 2025
BW Businessworld
FROM PROMISES TO PROOF
Prusty explains why relevance, responsibility and real value now define marketing success
3 min |
December 27, 2025
BW Businessworld
Will the proposed Amendments Give More Teeth to the IBC?
INE YEARS ON, the Insolvency and Bankruptcy Code (IBC) is beginning to resemble a well-intentioned expressway with too many toll booths and not enough exits. Experts believe the proposed amendments to the IBC are directionally encouraging, even as recovery timelines keep stretching and recovery rates begin to sag again in H1FY2026 after improving till Q4FY2025.The numbers tell a sobering story.
1 min |
December 27, 2025
BW Businessworld
India is Evolving from Auto Components to Integrated Mobility Systems for the World
'Make in India' is no longer about sheer producing in India; it's about overall capability-owning design, software, and manufacturing as one integrated value chain
4 min |
December 27, 2025
BW Businessworld
The CFO's New Battleground
As uncertainty deepens, CFOs evolve from controllers to strategic navigators, balancing risk, technology and ambition to architect India's growth in 2026
4 min |
December 27, 2025
BW Businessworld
SIGNALS, SCALE, STRATEGY
After a heavy investment cycle and explosive data growth, India's telecom sector is ready to monetise momentum in 2026
5 min |