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BW Businessworld
THE NEW CRÈME DELL-A CRÈME OF ENTERPRISE LAPTOPS
Built for performance and portability, Dell's PRO 14 PREMIUM redefines enterprise laptops with Al-ready power, sleek design, and lasting efficiency
3 min |
September 20, 2025
BW Businessworld
FROM INTENT TO IMPACT: Transforming Data into Hyper-personalised Experiences
In conversations with CMOs, one insight that is consistently echoed has been the growing importance of hyperpersonalisation in marketing. While it holds immense potential to enhance customer experiences and brand relationships, many organisations find it challenging to implement hyper-personalisation at scale. Despite leveraging advanced technologies for segmentation and dynamic content creation, delivering truly personalised campaigns that align with individual customer needs and preferences remains a key hurdle.
3 min |
September 20, 2025
BW Businessworld
Apple's Retail Run in India
Two new stores in Bengaluru and Pune in as many days showcase the iconic brand's commitment to community, creativity, and long-term growth
4 min |
September 20, 2025
BW Businessworld
IT'S ALL IN THE KICKS
A growing love for sneakers in India has seen homegrown brands emerge, and consumers are loving them. We take a peek into this fast-growing market
4 min |
September 20, 2025
BW Businessworld
THE GST STIMULUS
From milk and soaps to mobiles, TVs and small cars, GST cuts promise festive relief—can spending power truly turbocharge India's growth?
8 min |
September 20, 2025
BW Businessworld
HEALTH MADE LESS TAXING
GST Council's bold reforms exempt insurance premiums and slash medical taxes, boosting affordability and access nationwide
3 min |
September 20, 2025
BW Businessworld
"EVERY WORD CARRIES A HIDDEN JOURNEY"
Author SUMANTO CHATTOPADHYAY discusses his book Stories of Words and Phrases, revealing quirky origins and why etymology deepens language and meaning, in this conversation with
4 min |
September 20, 2025
BW Businessworld
THE BIHAR ECONOMY STORY: FROM UNDERDEVELOPED TO UNSTOPPABLE
Under the seasoned leadership of CHIEF MINISTER NITISH KUMAR, the JDU-BJP government is attempting a transformation that feels both ambitious and tangible
3 min |
September 20, 2025
BW Businessworld
CAREER TIPS FROM A CORPORATE WORKSHOP
The author uses mentorship stories, workshop lessons and personal anecdotes from a range of sources to create a comprehensive yet digestible textbook. This eclectic approach serves the book well by preventing it from becoming overly theoretical or anecdotal. Each chapter feels like a conversation with a seasoned co-worker who sincerely wants you to be successful
3 min |
September 20, 2025
BW Businessworld
India Now Tourism Australia's Fifth-largest Market
Marking the second chapter of its global campaign, 'Come and Say G'day', TOURISM AUSTRALIA allocates 70 per cent of India media spend to digital, blending global brand identity with local Indian storytelling
3 min |
September 20, 2025
BW Businessworld
FROM VILLAGES TO VENTURES: Bihar's Bold Push for MSME Growth
With new MSME policies in place, Bihar is emerging as one of India's most dynamic states for micro and small enterprises
3 min |
September 20, 2025
BW Businessworld
BIHAR IS POISED TO LEAPFROG IN 2025
The last decade has been about laying the building blocks, while the coming six months are expected to bring a stronger thrust in industrialisation and urbanisation
4 min |
September 20, 2025
BW Businessworld
THE SAVINGS DRIVER
New GST rules slash auto taxes to 18 per cent and 40 per cent, keep EVs at 5 per cent, boosting affordability, clarity, and festive-season savings
3 min |
September 20, 2025
BW Businessworld
Unlocking the Next Wave of MSME Growth
How venture capital is reshaping MSME funding, reducing reliance on debt, and enabling faster, innovation-led growth across India
2 min |
September 20, 2025
BW Businessworld
BIHAR'S TORCHBEARER: NITISH KUMAR AND THE POLITICS OF PROGRESS
The Bihar CM remains what he has always been: the reluctant alchemist of Indian politics, who took a state written off as hopeless and helped it rediscover its hope
3 min |
September 20, 2025
BW Businessworld
WHAT TEACHERS NEED TO LEARN & UNLEARN
At the BW Education School Leadership Summit, school principals shared notes on the new pedagogical approaches, the evolving role of technology, and emphasis on wellbeing
5 min |
September 20, 2025
BW Businessworld
THE TRUE PRICE OF HOSPITAL CARE
Beyond bills and bed charges lie the hidden costs of safety, innovation, and infrastructure that shape healthcare pricing
3 min |
September 20, 2025
BW Businessworld
"BIHAR'S ADMINISTRATION IS COHESIVE, MY SUCCESSOR IS DYNAMIC AND EFFICIENT"
Amrit Lal Meena, Chief Secretary of Bihar, is on the verge of demitting office, but instead of dwelling on titles or power, he looks back on a journey of service, reforms, and change
4 min |
September 20, 2025
BW Businessworld
"THE PARTNERSHIP BETWEEN MODIJI AND NITISH KUMAR IS BIHAR'S BIGGEST ASSET"
Bihar's Deputy Chief Minister and Finance Minister SAMRAT CHOUDHARY opens up about his tumultuous entry into politics, the role of CM Nitish Kumar in reshaping Bihar's trajectory, and the ambitious plans the current government has to transform the state into a hub of industry, infrastructure, and opportunity. From the scars of imprisonment in his youth to the challenge of creating jobs for millions, Choudhary paints a detailed picture of where Bihar has come from, and where he believes it is headed. Excerpts from a wide-ranging interview with BW Businessworld's RUHAIL AMIN
5 min |
September 20, 2025
BW Businessworld
FESTIVE MARKETING FINDS NEW FAVOURITES
Brands are increasingly moving beyond Diwali and Dussehra to invest in regional festivals, as rising regional spending, cultural depth and vernacular media unlock new opportunities for hyper-local consumer engagement and long-term brand affinity
4 min |
September 20, 2025
BW Businessworld
“We Envision a Decarbonised Footprint”
JUHI GUPTA, Director of Sustainability, Tetra Pak South Asia, says the food packaging major is embedding climate action, ESG accountability, and circularity into its global operations
2 min |
September 20, 2025
BW Businessworld
BILLION-RUPEE BETS & BOTTLENECKS
India's bold push to become a global semiconductor hub is gathering momentum, but gaps in infrastructure, certification, and ecosystem readiness remain the biggest test
4 min |
September 20, 2025
BW Businessworld
“We Aim to Achieve Net-zero by 2035”
Tech Mahindra's Chief Sustainability Officer, SANDEEP CHANDNA, explains the company's SBTi-validated roadmap, targeting deep emission cuts and climate-resilient growth well before India's 2070 goal
3 min |
September 20, 2025
BW Businessworld
"From CNG TO LNG: THINK Gas Bets On Clean Growth"
In an interaction with BW Businessworld, ABHILESH GUPTA, Managing Director & CEO of THINK Gas, outlines expansion plans and investments to align with India's net-zero ambitions
2 min |
September 20, 2025
BW Businessworld
Cracks in the Glass Ceiling
Ad giant WPP signals a future shaped by women leaders, cultural fluency, and Al mastery
2 min |
September 20, 2025
BW Businessworld
TRAILBLAZING TITANS
These Bihar-born leaders have built conglomerates, created enduring impact, disrupted industries, and left an indelible mark on India's economic landscape
3 min |
September 20, 2025
BW Businessworld
Imagining the World as a Community of Trust
WHAT HOLDS A society together? For centuries, the answer has oscillated between force and law, markets and power, contracts and coercion.
3 min |
September 20, 2025
BW Businessworld
INDIA'S STEEL SURGE
India's steel industry is booming, yet battling imports, costs, and sustainability challenges. Can this momentum fuel long-term growth and create global dominance?
5 min |
September 20, 2025
BW Businessworld
Why Don't We Communicate Properly?
RECENTLY, a veteran columnist with a leading pink paper, wrote that passengers are miffed with the airlines because the staffers - both in-flight and ones on the ground - just don't communicate clearly in case of flight delays. Actually, most of the time, they disappear from the scene! The column may seem politically incorrect right now when the national carrier is under unprecedented pressure, but she made a valid point.
2 min |
September 20, 2025
BW Businessworld
Every Advertiser Needs Incremental Reach
CRITEO'S Todd Parsons, Chief Product Officer & President of Performance Media, and Melanie Zimmermann, General Manager of Global Retail Media, on agentic AI and why India represents the epicentre of this transformation
3 min |