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Dear All,
Denim has been through several demand peaks and troughs over the decades. While temporary trends may have displaced it now and then asa defining fashion category, Denim, however, looks set to be a timeless wardrobe essential worldwide. Denim as a category in itself is a legend.

The Indian denim market is exhibiting continuous growth over the years. With new technologies, trends and higher market reach, this sector has promising growth potential. Even in rural areas, denim is becoming highly fashionable with most men and teenage girls opting denim wear over traditional outfits.

The July 2021 issue of IMAGES Business of Fashion dives into the fascinating workings of a fashion classic, and explores its newest adaptations and innovations as brands work toexpand their consumer bases, while wowing their primary target — Millennials and Gen Zs.

The edition will throw more light on how brands and retailers are managing massive demand disruptions especially after the lockdown. The sudden and frequent lockdowns have been a massive challenge for the retailers. Product innovation, along with creating more efficient business operations, supply chain and cost optimisation, omnichannel strategies have been the key tasks for the industry currently.

UNITED COLORS OF BENETTON LAUNCHES GLOBAL SUSTAINABILITY PROJECT ‘GREEN B'

All the group’s initiatives for a ‘greener’ and more responsible world, brought together under a single project and symbol

4 mins

RELAXO

LAUNCHES EXCLUSIVE BRAND OUTLET IN AGRA

1 min

ALLEN SOLLY

INTRODUCES DUO DEFENCE MASK; UNCHES POWER OF TWO CAMPAIGN

2 mins

Denim The Era-Agnostic Fashion Essential

The denim market in India is finally coming of age. The industry is no longer a poor imitation of hip western culture or a limited edition of elitist apparel: they’re becoming both a fashionable art and a major growth industry. While international denim brands like Pepe Jeans, Levi’s, Wrangler, etc., have witnessed rapid growth over last few years, a slew of Indian brands have emerged across all segments of the Indian denim market (premium, medium and value for money).

10+ mins

DUKE

Exciting Denim’s, Shirts, and Trousers Collection 2021

2 mins

SPYKAR

The right amount of style

2 mins

celio

Denim Industry Pioneer for Men

2 mins

MEXICO

For that perfect pair of jeans

2 mins

قراءة كل الأخبار من Business Of Fashion

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.