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Denim, with its rich history, has maintained its position as a wardrobe favourite over generations and cultures. This versatile fabric is renowned for its adaptability, flexibility and for its undeniable cool.

And as the global demand for denim garments –notably jeans – swells at a considerable rate, India has emerged as a formidable player in the denim market, instrumental in supplying fabric to all global and homegrown brands. Indian brands too are giving international names a run for their money in the domestic market, with theirnatural knowledge of the people and regions as well as their affordability.

However, with great gains comes great responsibility. As sustainability and ethical fashion emerge as powerful forces on an international level, denim brands and manufacturers in India and across the globe are working towards adopting innovation, technology and ecofriendly practices and fabrics, which resonate with environmentally conscious consumers.

The November 2023 issue of IMAGES Business of Fashion brings to our discerning readers, insights on the Denim Industry in India. We bring you a sneak peek into the production processes of brands and companies, how they maintain transparency in sourcing of materials and how they add a unique cultural dimension to their denim offerings.

As always, we hope you find this issue informative. Don’t forget to log onto our website, www.imagesbof. in for more in-depth information on all things denim. Wishing you all a very happy festive season!

Being Human Clothing launches sustainable collection in collaboration with Fairtrade India

Being Human Clothing has introduced a new sustainable clothing line in partnership with Fairtrade India. The collaboration is aimed at promoting social change through fashion decisions and supporting Fairtrade Cotton farmers in Gujarat and Tamil Nadu.

1 min

Levi's & social influencer Emma Chamberlain collaborate on a new collection

Levi's, known for its classic American style and iconic jeans, and social media influencer Emma Chamberlain have collaborated on a new collection inspired by Northern California's natural beauty and thrift store finds.

1 min

Kazo introduces Janhvi Kapoor as brand ambassador, launches AW23 Collection

Womenswear brand KAZO Fashion has launched its new Autumn Winter 2023 while simultaneously announcing the new face of the brand in a digital campaign - Bollywood star Janhvi Kapoor. The new apparel range seamlessly combines fashion and functionality, making it a highly coveted choice for those looking to stay in vogue this season.

1 min

Snitch expands product portfolio with the launch of Shoes and Fragrances categories

Menswear D2C fashion brand Snitch has expanded its product portfolio with the launch of two new exciting categories Shoes and Fragrances. Launched in 2019, Snitch has anticipated a significant increase in revenue from Rs 110 crore in FY23 to Rs 250 crore in FY24.

1 min

Virat Kohli's Wrogn collaborates with Disney for new men's collection

Virat Kohli's brand Wrogn has teamed up with Disney to unveil its latest collection, Made to Play, featuring stylish apparel for men. The collection is a fusion of nostalgia and contemporary style, encompassing elements of pop culture.

1 min

Urban ethnic lifestyle brand trueBrowns dives into men's fashion

Urban ethnic lifestyle brand, trueBrowns has introduced its latest festive collection, Rutba. The collection features an array of stylish and comfortable designs for both men and women, embracing the essence of Indian heritage and modern sophistication.

1 min

Luxury leather goods brand Gioia unveils third store at Phoenix Mall of Asia, Bangalore

Luxury leather goods brand Gioia, known for its exquisite designs and unparalleled craftsmanship, has launched its latest retail store at Phoenix Mall of Asia, Bangalore. The brand - founded by mother-son duo Diksha and Vashisht Bhatia - already has one store in Kolkata and another in Mumbai.

1 min

UNIQLO opens 2nd store in Mumbai

Uniqlo opened its second store at Oberoi Mall in Mumbai. Goregaon, Spread across an area of 7,500 sq. ft., this is the global fashion retailer's 12th store in India, since its entry into the market in 2019.

1 min

Victoria's Secret expands glamour to Pune with Phoenix Mall debut

In a resplendent foray into the vibrant city of Pune, renowned American lingerie, clothing, and beauty retailer Victoria's Secret has illuminated the shopping landscape with the inauguration of its first store in the city.

1 min

Metro Brands opens 800th store in Hyderabad's Banjara Hills

Homegrown footwear retailer Metro Brands Ltd. opened opening its 800th store in the heart of Hyderabad's Banjara Hills.

1 min

Intimate apparel brand Groversons Paris Beauty launches store in Jalandhar

Groversons Paris Beauty, one of India’s premier go-to destinations for intimatewear, has unveiled its latest store in Jalandhar.

1 min

H&M unveils its second store in Mangalore

H&M opened its second store in the Fiza by Nexus Mall in Mangalore in October. Spread across 1452 sq.m., the store's launch marks a significant growth in H&M's expansion strategy across India.

1 min

Numero Uno unveils fresh new logo and brand identity

Homegrown denim brand Numero Uno has refurbished its logo and brand identity to emphasize its commitment to being dynamic, inclusive, and ahead of the curve. The new logo encapsulates the brand's core values of youthfulness, casual style, modernity, innovation, and meaningful fashion choices.

1 min

Reliance Retail to acquire Superdry's South Asian licenses for £40 Million

Reliance Retail Ventures, India's largest retail conglomerate, has announced its acquisition of UK-based Superdry's brand licenses and intellectual property assets across three key Asian markets for a total of £40 million (equivalent to $48 million USD).

1 min

Salman Khan's niece Alizeh is new face of Being Human Clothing

Being Human Clothing, a fashion brand recognized for its commitment to both style and philanthropy, has unveiled its latest women's collection and in a simultaneous move that has set the fashion and movie worlds abuzz, the brand has announced the charismatic Alizeh as the face of this new chapter.

2 mins

AJIO exclusively launches womenswear brand Foundry

Cover Story Clothing Limited (CSCL) introduces its latest venture, Foundry, a women's fashion brand catering to the tastes of Gen Z. The brand has debuted exclusively on the fashion platform AJIO, offering a range of trendy apparel and accessories.

1 min

DENIM APPAREL MARKET OF INDIA

The high growth prospects in the denim category is characterised by the high fashion and comfort quotient in the category, increasing focus of stretch and light weight fabrics and increasing options in terms of fits, washes, detailing, amongst others...

4 mins

Rising Disposable Incomes Boost Luxury Denim Category in India

Rising e-commerce penetration allowed allowed consumers access to luxury denim in tier-1 and, tier-2 and tier-3 cities, who have always had disposable income but lacked accessibility...

2 mins

FROM BLUE DENIM TO GREEN DENIM: Brands Rethink the Iconic Blue Hue

A true symbol of style and self-expression, denim has remained an evergreen favorite in wardrobes, echoing across generations and cultures. This versatile and enduring fabric has transcended its humble origins to a global denim market size of US $77.67 Billion in 2022...

10+ mins

Sustainability Not Just a Buzzword, But a Driving Force in the Indigo-Colored World

At the Kingpins Show in Amsterdam, Arvind Limited showcased a masterful collection containing CIRCULOSE’, a groundbreaking material made from upcycled cotton, and cottonrich textiles, and aligns with the circular model.

3 mins

LEVI STRAUSS & CO. Navigating & Dominating the Indian Denimwear Industry

The Indian denim wear market, with its rich tapestry of diverse styles, cultures, and preferences, has always been a dynamic and enticing arena for global fashion brands.

3 mins

UNLOCKING STYLE: EXPLORING THE VERSATILITY OF DENIM ACCESSORIES

Accessories, while defining the quality of the product also play a pivotal role in a garment’s appearance, beautification and even marketing. And much like the fabric itself, denim accessories have evolved over time to meet the changing demands of consumers.

4 mins

BEYOND BLUE JEANS: How Flying Machine is Reimagining Denim

Flying Machine’s growth story began in 1994, when it became the first Indian denim brand to introduce stone-washed denim, a popular trend at the time. From then till today, the brand prides itself of being the creative maverick’ in denim technology in the Indian market...

6 mins

CHALLENGING CONVENTIONS IN THE DENIM INDUSTRY

Archroma has been at the forefront of innovation and sustainability for decades. Its journey in sulfur dyes has been nothing short of transformative...

4 mins

The Evolution of Denim Washes in Fashion Retail

While several technologies and innovations are credited for giving denim its iconic status, one innovation which stands out is the process of denim washing. Washing denim is a crucial step in the fabric’s production chain, mainly due to the multitude effects that consumers seek for their jeans...

5 mins

JAIPUR KURTI expands retail footprint to 9 stores with new launch in Bengaluru

The brand now has 9 physical stores including the new one in Bengaluru and one each in Gurugram, Jaipur and Sri Ganganagar

1 min

قراءة كل الأخبار من Business Of Fashion

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.