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As winter is set to enter, people have started planning how to stay warm and stylish throughout the season.

Today, winterwer is no longer a necessity, it’s a fashion statement. This blend has helped brands to diversify their product offerings. It can also be said that the trend has been augmented with global brands entering the market.

The last ten years have seen a significant increase in the winter clothing market in India, which can be attributed to factors, such as rising disposable income, increased fashion consciousness of winter clothing, product innovation, to mention some.

Another trend that is gaining more momentum is how people look at sustainable fashion. It is also a reminder of the need to rethink what is bought, what is thrown away, and what it costs the planet. Today, consumersare buying more clothes and wearing them for less time than ever before, discarding garments as fast as trends shift. The disturbing trend demands that fashion brands play their part in mitigating the concerns.

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.