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celio
Business Of Fashion
|July 2021
Denim Industry Pioneer for Men
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celio*, a French clothing brand, has been serving the needs of à La mode men since 1978. Back home in France, denim is a very strong category, hence the design and buying team of celio* thrives on new trends and innovation. The brand brings a breath of newness to the Indian fashion sphere with its chic and relaxed range of men’s wear. Present in 50 countries with more than 600 outlets, the brand aims to expand its fashion footprint and develop style-conscious clothing for generations to come. The premium menswear brand launched its first store in New Delhi in 2008. Following the quick success of its first store, celio* crossed 100 doors in India by 2011 and has 700 points of sale (including EBOs, MBOs, shop- in shops and e-commerce).
Brand Growth
This story is from the July 2021 edition of Business Of Fashion.
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