In this issue

In this issue:

Driftless Glen Distillery Making bourbon is like raising kids

Crusader, CEO, Change Agent Ellen Pao reflects on big tech’s sins, startup founder mistakes, and this critical year for women in Silicon Valley. By Kimberly Weisul

Stride Consulting From DVDs to software and much more...

Fitness Warriors

Annoyed by her lousy yoga class experience, Sarah Larson Levey created Y7 Studio. She’s part of the upward-facing boutique fitness movement.

9 mins

Discovering The Beat Of A Business

Matt Fiedler was a product manager at a tech startup when he and his roommate, Tyler Barstow, had a very analog idea for a company: vinyl records. In 2013, they launched Vinyl Me, Please, now an e-commerce site that, for $29 a month, sends curated records to subscribers, from the vintage (Black Sabbath’s Paranoid ) to the obscure (Watch Out! by 1970s Zimbabwean band Wells Fargo). But, in 2015, Fiedler made miscalculations that led him to an emotional breakdown—and the near-unraveling of his business.

3 mins

Diagnosis: The Scrubs Market Is Comatose. The Cure? Add Fashion And Function

Trina Spear first discovered the sleepy but lucrative scrubs market when she did a private equity deal for a large U.S. scrubs maker. Then a mutual friend introduced her to Heather Hasson, a fashion designer who was working on scrub designs that featured high-tech fabrics and trendy silhouettes. The two started Figs, the first e-commerce site to sell scrubs directly to consumers. They weren’t the only ones who saw a smart idea—early investors included Lululemon’s ex-CEO Christine Day and actor Will Smith. They expect revenue this year to top $100 million.

4 mins

Ellen Pao On Social Media, Venture Capital, Leadership and #MeToo

Ellen Pao knows the startup world—and its skeletons—inside and out. The former venture capitalist and one-time CEO of Reddit is now the co-founder and CEO of Project Include, a nonprofit that advises tech companies on diversity and inclusion. Pao first rocked Silicon Valley in 2012 by suing her employer, legendary venture firm Kleiner Perkins Caufield & Byers, for gender discrimination. Though she ultimately lost, her lawsuit sparked a long-overdue reckoning about how the tech industry treats women and people of color, and helped lay the groundwork for the ongoing #MeToo movement. In a wide-ranging interview, Pao explains why this is a critical moment for women in Silicon Valley, calls for greater regulation of the biggest internet companies, and warns entrepreneurs against the worst mistakes she sees founders make.

10+ mins

From Door Knockers To Bug Busters

Insects don’t respect business hours, so pest-control companies hire Slingshot to handle sales and service calls day and night. Co-founder and CEO Taylor Olson’s unusual odyssey from Mormon missionary to bug-bomb scheduler.

3 mins

Finding Comfort In Their Own Skin

Sartorial frustration—and some encouragement from her wife, Naomi Gonzalez—drove Fran Dunaway to launch a clothing line for women with a masculine streak. But when the couple noticed that it was boxer briefs—not button-up shirts—that were flying off the shelves, they realized they had found their hero.

3 mins

Building Your Dream Team?

Start with great benefits and attract great people.

2 mins

A Tribute To The Women Who Made Him What He Is

Jarrett Bauer co-founded Health Recovery Solutions with Rohan Udeshi and Dan Priece. It seeks to reduce hospital readmissions through a platform that helps patients, and family members, monitor their recoveries. What he learned from his grandma and mother made it all possible.

3 mins

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