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In this issue: Inside the Direct-to-Consumer Machine The Wharton School is fueling a new generation of Warby Parkers looking to rehab virtually every consumer product, from toothbrushes to couches. What could go wrong? BY TOM FOSTER Public Heroes Taking a company public invites distraction and attention. Meet four founders—Inc.’s Public Heroes—who used IPOs to stay true to their entrepreneurial mission. BY KATE ROCKWOOD AND ZOË HENRY and much more...

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