MIT Sloan Management Review Magazine - Winter 2017
MIT Sloan Management Review Magazine - Winter 2017
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In this issue
The Winter 2017 issue of MIT Sloan Management Review is devoted to a special report looking at how companies can stay abreast of new competitors, new strategies, new potential partners, and new developments in emerging markets. Other feature articles cover big data, sustainability, customer retention and in social media, an article addressing what to do when employees don't "like" their employer on social media. The Winter issue is rounded out with our ongoing Frontiers section, exploring the digital future of management.
What Executives Get Wrong About Cybersecurity
If you think the biggest cybersecurity threat most businesses face is credit card theft and the most important part of the solution is better prevention technology, think again.
10 mins
When Employees Don't ‘Like' Their Employers on Social Media
Many managers would like their employees to be active in representing the company on social media, but employees are often less engaged than expected. How can organizations encourage employees to become brand ambassadors?
10+ mins
MIT Sloan Management Review Magazine Description:
Publisher: MIT Sloan Management Review
Category: Business
Language: English
Frequency: Quarterly
MIT Sloan Management Review leads the discourse among academic researchers, business executives and other influential thought leaders about advances in management practice, particularly those shaped by technology, that are transforming how people lead and innovate. MIT SMR disseminates new management research and innovative ideas so that thoughtful executives can capitalize on the opportunities generated by rapid organizational, technological and societal change.
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