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In this issue

Agencies 3.0: Honoring a new way of working Make Agencies Great Again: How advertisers are being schooled by Trump’s America Brand Name: Big Mac Turns 50 Data Points: A close look at Gen Y’s cross-platform preferences Trending: The Skimm on its unorthodox approach to covering hot topics and how advertisers are reacting; Dashboard: analyzing Nielsen’s Total Content Ratings; is Snapchat leaving ad dollars on the table?

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