ADWEEK - February 27, 2017
ADWEEK - February 27, 2017
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En este asunto
Agencies 3.0: Honoring a new way of working
Make Agencies Great Again: How advertisers are being schooled by Trump’s America
Brand Name: Big Mac Turns 50
Data Points: A close look at Gen Y’s cross-platform preferences
Trending: The Skimm on its unorthodox approach to covering hot topics and how advertisers are reacting; Dashboard: analyzing Nielsen’s Total Content Ratings; is Snapchat leaving ad dollars on the table?
All Things Considered
Theskimm wants to boost awareness around big political issues—but that doesn’t mean it’s taking sides.
4 mins
Trumped: How Marketers Missed Out On Americans In The Middle
One industry navigates a nation divided.
10 mins
ADWEEK Magazine Description:
Editor: ADWEEK, LLC
Categoría: Business
Idioma: English
Frecuencia: Weekly
ADWEEK is a leading news outlet covering the media marketplace, canvasing the ecosystem from print and broadcast to digital and technology.
ADWEEK is a resource for the industry's most influential thought-leaders, offering insights and trends from the marketing, advertising, creative and brand perspective.
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