ADWEEK - August 8, 2016
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In this issue
CMO Report Automotive Cadillac Man-Marketing chief Uwe Ellinghaus reflects on the rebranding of an American classic. FAST TRACK-Makers of high-performance auto go far beyond the test drive to give consumers the ride of their lives. But does it really sell cars? TESLA: THE GOLF BALL-From Porsche desk chairs to Maserati sneakers, carmakers are putting their names on some unexpected products to extend their brands. BRAND FACE-OFF-Pep Boys and Jiffy Lube go head-to-head in the battle for dominance among auto-service chains. Kevin Roberts out at Saatchi; Instagram launches Stories; Walmart eyeing Jet.com? Retailers missing out on Snapchat craze; brand museums; is augmented reality catching on? Verve Mobile’s Gian LaVecchia on the future of brand storytelling. Old-fashioned word of mouth is still king. Deutsch CCO Dan Kelleher. Outfitting Team U.S.A. NGL Media, co-founded by John Leguizamo, helps brands reach Latinos. Tampa agency 22squared. Jim Gaffigan on Facebook Live and his favorite ad campaign.
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