ADWEEK - March 28, 2016
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- In this issue
In this issue
Med Alert - Pharmaceutical firms fight to keep marketing to consumers as Congress looks to limit it. Feel-Good Ads - From depression to E.D. spots, a sampling of pharma’s most compelling creative Health Agent- CMO Norman de Greve on CVS’ evolution from corner drugstore to healthcare company Gawker vs. Hulk; Adobe takes on Google and Facebook; Belgium media blitz. Baseball gets social; diversity dominates 4A’s; glam hunters; McCann Health’s Jeremy Perrott. Curing the ills of pharma marketing. Living Proof’s Anne-Marie Kline. Purell is killing it—germs, that is. St. Louis-based Ansira. Blake Mycoskie, founder of Toms. Don’t mess with country star Luke Bryan on Twitter.
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