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ZBBZ 《早报报志》 Magazine - August 2014

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ZBBZ 《早报报志》 Description:

Publisher: SPH-Media-Limited

Category: Lifestyle

Language: Chinese - Simplified

Frequency: Monthly

ZBBZ is the latest addition to the Zaobao family of publications. ZBBZ stands for Zaobao Bao Zhi 《早报报志》, where “Bao Zhi" is a portmanteau of the Chinese words for "newspaper" and "magazine". The publication combines the intelligence of newspaper journalism with the sophistication of magazine design.

Launched in 2009, ZBBZ is a high-end bilingual (English & Chinese) luxury magazine for the affluent and high-achieving reader who appreciates intelligent journalism and the finer things in life. To advertisers, ZBBZ is an excellent publication for anyone aiming at a readership of high net worth individuals. Readers can choose to read a story in Chinese or English or both. The “news-gazine" endeavours to offer readers an engaging reading experience in whichever language he or she chooses, but one does not replicate the other in content.

ZBBZ aims to inspire readers to embrace new horizons, to make things happen, and to celebrate new ways of looking at life, through the eyes of those walking a few steps ahead.

ZBBZ is spearheaded by Managing Editor Dr Ng King Kang, who is also a senior correspondent with Lianhe Zaobao.

In this issue

This issue, we peep into the world of socialites or tai tais. What these women have in common is an uncommon access to privilege and the finer things in life. This is the face of beauty that the world sees.

What the world sees much less of is the beauty that comes from their accomplishments, mirth, multi-faceted talents, wisdom, perseverance, cultivation and the strength to pick themselves up when they do fall.

Tan Min-Li, Tanny Kea, Paige Parker, Dimple Aswani, Jade Kua, Jamie Chua, Susanna Kang and all epitomise the beautiful woman who is not only a star on the social stage but also offstage — as wife, mother, power woman and, sometimes, all three. With them, beauty really isn’t just skin-deep.