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NXT Magazine is the leading lifestyle consumer gadget title for the Singapore market and will focus on how increasingly affluent consumers are changing their lifestyles with a greater affinity for the very best in consumer electronics, luxury tech products and emerging trends such as wearables. Featuring entertaining articles for both male and female readers, NXT Magazine is about the user experience and understanding the technology behind the world's favourite gadgets. The NXT Magazine reader desires the best and the latest in gadgets and gear, but doesn’t want to wade through reams of technical jargon to find out what’s best. The NXT readers is between the age of 16 and 50s, with approximately 50% and below female, affluent with a high disposable income. The core NXT readers are in their mid-20s to early-40s and discerning with his/her spending, conscious of brand identity and willing to spend more for premium build quality over processor performance, stylish design over complex technical features.
May 2019 was another packed month for the crew of NXT as it kicked off with our attendance at the annual IFA Global Press Conference in Andalusia, Spain, where we attended in-depth briefing on the latest consumer electronics market trends, presentations from companies such as Philips and Hisense on their upcoming technology and check cool product showcases, which we’ve featured in the Guru section of NXT June 2019. If you are planning to purchase a Mirrorless Camera in the next few months then our main feature for June is perfect for you, as it discusses mirrorless camera technology and what this camera format can offer to you, and it doesn’t matter if you’ve only used a smartphone camera before, because there’s literally a mirrorless camera suitable for everyone. Speaking of smartphones, we’ve done a superset shootout of the Huawei P30 Pro versus the Samsung Galaxy S10+ and the Apple iPhone Max XS, and once you’ve read this article don’t forget to check out www.nxtmag.tech for photo samples from this supertest. The Internet of Things has also hit the big-time as you can now use smart sensors to monitor an entire building or city block and become more power efficient! We spoke to Singapore Country President of Schneider Electric about how using smart sensors aids in going green.