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NXT Magazine is the leading lifestyle consumer gadget title for the Singapore market and will focus on how increasingly affluent consumers are changing their lifestyles with a greater affinity for the very best in consumer electronics, luxury tech products and emerging trends such as wearables. Featuring entertaining articles for both male and female readers, NXT Magazine is about the user experience and understanding the technology behind the world's favourite gadgets. The NXT Magazine reader desires the best and the latest in gadgets and gear, but doesn’t want to wade through reams of technical jargon to find out what’s best. The NXT readers is between the age of 16 and 50s, with approximately 50% and below female, affluent with a high disposable income. The core NXT readers are in their mid-20s to early-40s and discerning with his/her spending, conscious of brand identity and willing to spend more for premium build quality over processor performance, stylish design over complex technical features.
The tech trend of 2019 is definitely AI Voice assistance, with thousands of new devices launched worldwide that will listen to your voice when you say the prompt “Hey Siri”, “OK Google” or simply “Alexa”. For the August 2019 edition of NXT Magazine, we take a look at the latest voice-controlled smart speakers, check out even smarter AI-infused TVs and listen in on multi-room speaker systems. NXT also likes the look of traditional mechanical watches, especially special creations made for a good cause, which is why we’ve featured the unique Patek Philippe Grandmaster Chime Only Watch and Breguet Type 20 Only Watch, two marvelous mechanical masterpieces that are part of 2019 Only Watch charity auction. We also have an update of the Aston Martin Valkyrie hypercar, which took to the road (or track) for the first time at Silverstone in prototype form. Canon recently announced two new cameras to the PowerShot premium compact line, one of which looks very attractive to vloggers and live streamers, and NXT also visited LG’s Seoul headquarters to look into LG’s recent investment into food and health science and how that contributes to their upcoming home appliances. Our August 2019 NXT Angel gets her hands on a pink B&O Lit17 Bluetooth Speaker while in our test section we try out the Audi A8L, the LG gram 17 and the Astell & Kern Kann Cube, while our NXT Guru continues the Smart theme by covering the latest trends in smart home tech.