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NXT Magazine - August 2024

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In this issue

The August 2024 Edition of NXT is here and it's packed with exciting content about the rise of AI. Artificial Intelligence (AI) has progressed from a theoretical concept to a transformative force shaping various sectors. This feature explores AI's journey from its origins with Alan Turing to its current applications and future potential. The story begins with AI’s early development in the 1950s, its challenges during the "AI Winter," and the resurgence fueled by advancements in machine learning and data processing. Key milestones, including IBM’s Deep Blue and Google’s AlphaGo, are highlighted. The feature also addresses AI’s benefits, such as increased efficiency and personalization, alongside challenges including privacy concerns, ethical dilemmas, and job displacement.
Over in Test, from page 77, we got to try the new Apple iPad Air, which offers a perfect balance of performance, design, and functionality, before we got our hands on the Kia EV9, an EV that combines spacious comfort with advanced technology. Lastly, NXT Big Thing, we look at how AI is revolutionising consumer technology.

NXT Magazine Description:

NXT Magazine is the leading lifestyle consumer gadget title for the Singapore market and will focus on how increasingly affluent consumers are changing their lifestyles with a greater affinity for the very best in consumer electronics, luxury tech products and emerging trends such as wearables.

Featuring entertaining articles for both male and female readers, NXT Magazine is about the user experience and understanding the technology behind the world's favourite gadgets.

The NXT Magazine reader desires the best and the latest in gadgets and gear, but doesn’t want to wade through reams of technical jargon to find out what’s best.

The NXT readers is between the age of 16 and 50s, with approximately 50% and below female, affluent with a high disposable income. The core NXT readers are in their mid-20s to early-40s and discerning with his/her spending, conscious of brand identity and willing to spend more for premium build quality over processor performance, stylish design over complex technical features.

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