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ZBBZ 《早报报志》 Magazine - April 2015

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ZBBZ 《早报报志》 Description:

Publisher: SPH-Media-Limited

Category: Lifestyle

Language: Chinese - Simplified

Frequency: Monthly

ZBBZ is the latest addition to the Zaobao family of publications. ZBBZ stands for Zaobao Bao Zhi 《早报报志》, where “Bao Zhi" is a portmanteau of the Chinese words for "newspaper" and "magazine". The publication combines the intelligence of newspaper journalism with the sophistication of magazine design.

Launched in 2009, ZBBZ is a high-end bilingual (English & Chinese) luxury magazine for the affluent and high-achieving reader who appreciates intelligent journalism and the finer things in life. To advertisers, ZBBZ is an excellent publication for anyone aiming at a readership of high net worth individuals. Readers can choose to read a story in Chinese or English or both. The “news-gazine" endeavours to offer readers an engaging reading experience in whichever language he or she chooses, but one does not replicate the other in content.

ZBBZ aims to inspire readers to embrace new horizons, to make things happen, and to celebrate new ways of looking at life, through the eyes of those walking a few steps ahead.

ZBBZ is spearheaded by Managing Editor Dr Ng King Kang, who is also a senior correspondent with Lianhe Zaobao.

In this issue

Palette For Beauty
It is as a serious artist and craftsman that Cartier approaches its participation at this year’s SIHH in Geneva

The Art Of Time
How sophisticated and complex can the design and function of a wristwatch be? The case is clear at this year’s SIHH

More Than Just A Park
Once the nerve centre of European social life in Singapore, Farrer Park was the site of the city’s first racecourse in 1824 and where the island’s first golf course was set up in 1891. With the opening of Connexion, an integrated wellness hub that includes a five-star hotel, a hospital and medical clinics, it is slated to be a new medical hub for Singapore

For The Sun To Return
At the opening of the Singapore Conference Hall, which was co-designed by Malaysian architect Lim Chong Keat, artist Khoo Sui Hoe’s Children Of The Sun was on display. Now, the two men are trying to bring the art piece home

Dreams Of Childhood
Fashion marks a return to a time of innocence

New Pigs On The Block
Breed, marbling and melting points are points of discussion not just between lovers of fine beef, but fans of gourmet pork as well