We live in an age where we have become particularly adept at innovating escapes for ourselves. From Hermès shoes and silks to collecting expressions of watchmaking art, the material world has grown increasingly subordinate to our needs. The key thing is that we are masters rather than slaves to it; The post-pandemic landscape has also been a dystopian “waking death” thus far, this issue, New Way to Live, explores creature comforts at home. In an August Mentor exclusive, we also talk to CEO Andrew Li on how he took Zouk global during a pandemic that has killed nightlife.

Watches can be totemic. For Joel in the game and HBO's adaptation of The Last of Us, his watch is a reminder of the life he had (and lost) and now found again in Ellie, his young charge.

This year, Watches & Wonders took it back to the basics - gone were the overtly technical novelties of yesteryear and in their place, timepieces grounded in the evergreen classics of watchmaking’s first golden age. Check out our coverage of the fair from p. 36 to 55, paying special attention to Rolex, Cartier, Tudor, TAG Heuer and Zenith. Special mention has to be made for Parmigiani Fleurier as the brand continues its rapid ascent, building upon its momentum from the last edition of the watch fair after a significant stall.

Furthermore, nothing goes better with emotional introspection than whisky, we cast our eye on Glenrothes - no longer than overwhelming peaty tipple but something more nuanced (p. 70) and then there’s Royal Salut (p. 72). We got realistic about staycations as well, so many of us spend them in Orchard Road which fails to live up to the vacation part of the term, so we recommended The Outpost Hotel (p. 80) 

As Joel continues to seek his “Tao” in his stewardship of Ellie, our cover star Xu Bin (p. 108) has already found his. Having left Fuzhou at a young age for Singapore, his “hero’s journey” is one shaped by Jin Yong’s wuxia, and he knows that even if he enjoys a modicum of success now, his journey of learning is only just beginning. 

Religious orders in antiquity paid great emphasis on jewels and jewel accessories to reflect caritas (or light) a sign of divine beauty. Over time, it was treated as something not masculine enough and a result, men's jewellery-wearing traditions became minimalistic. It therefore stands to reason, that part of our fascination and rising popularity of head turning models from Cartier (p. 42), Jaeger-LeCoultre (p. 46), Vacheron Constantin (p. 40) and Gucci (p. 48), to name a few, have entered into the luxury milieu with more sophisticated finishing, decorative techniques and even gem setting - we still love bling!

From our wrists into our stomachs: we had the fantastic tasting experience with an exclusive $12,000 bottle of Glenrothes 42 years (p. 76) and witnessed the launch of Fuji whiskey (p. 78); it’s not just watchmaking and whiskies, wearables are also enjoying a renaissance! We explored wearables like the Apple Ultra (p. 84) and the Garmin Marq 2 (p. 86) that show these devices are no longer just sports bio-metric accessories but true lifelong companions. 

This issue, we also spoke to several captains of industry: August Mentor and Microsoft CTO Richard Koh (p. 128), Aesop Perfumer Barnabé Fillion (p. 124), Hublot CEO Ricardo Guadalupe (p. 114), Zenith CEO Julien Tornare (p. 110) and last but not least, our ass-kicking cover star Ludi Lin (p. 104) explains exactly why men shouldn’t fear failure - we learn more from the attempt than we do the success!



This month, we celebrate our mothers, our crushes, our wives, it is these women who push us to want to be the best men we could be. It is this quest that, since time immemorial, has drawn us to beautiful garments and flashy baubles, like peacocks astride a sociocultural stage. This spring/summer sees a literal smorgasbord of masculine sophistication from Dior (p. 20), Loro Piana (p. 22), Gucci (p. 24) and the return of Shanghai Tang (p. 30); Tiffany & Co. has also unexpectedly taken a walk along the street(wear) side with a Nike collaboration (p. 34).
We have baubles aplenty also as we discover by way of Cartier, men love diamonds too (p. 40) – or do we love them because women are drawn to them? 
Women do love a rebel and in Hublot, the watchmaking pioneer which mainstreamed rubber, we find a paragon in the Classic Fusion Original (p. 44)
and of course, what better emblem that we would die for them – aside from Bryan Adams’ (Everything I Do) I Do It For You – than the new Bell & Ross BR 01 Cyber Skull Bronze (p. 46)?
Headlining August Woman of the Month, Tan Kheng Hua loves hardworking, responsible men. And what better way than making our planet perpetual starting from the Galápagos (p. 90), conserving our manta rays with Panerai (p. 94) and being conversant in the language of our soul – art via the perspectives of Takashi Murakami (p. 98) and Yayoi Kusama (p. 108)?


Taking into account, the globalists who grace our pages and what they wore and marrying that with our superior ability to pick menswear trends for 2023, AUGUSTMAN found that our financial prudence tilted the scales in favour of stalwart brands with timeless yet distinctive offerings like Dior, Saint Laurent, Fendi, Emporio Armani, Gucci and also Bottega. In the realm of timekeeping,  the ethos of “buy less, buy better” continued with gems like the exquisite Cartier Tank Francaise gracing our cover star. Parmigiani’s new vision for the Chinese luna-solar calendar in the Tonda PF Xiali was also an eye opening rendition of time and date-keeping that we have long accepted as complex but executed with such readable elegance. Also, check out our reportage of new novelties from LVMH Watch Week. 


On the lifestyle front, we reviewed a couple of laptops that are capable of pulling the double duty of work and play; we explored the metaverse and found the Pico 4 VR headset is a step in the right direction. Finally, hear from titans of industry like Frederic Arnault, the new CEO of TAG Heuer on what tech means in traditional watchmaking and Panerai CEO Alessandro Ficarelli about luxuries beyond what is worn on the wrist.


This issue was conceptualised as a spring board into the new year. We have pre-season collections (p. 14 to 21) from Louis Vuitton, Dior and Alexander McQueen. As we look forward, we look at the road taken and Breguet’s own modern legacy (p. 30), while casting an eye to the future with creations like the Hublot with rainbow-infused carbon case (p. 32) and Epic Timepieces (p. 34) as selected by the legendary Laurent Picciotto. Just in case the year is beginning a little rough, we have a guide to whisky (p. 44) and we are equipping you with the tools to keep life on track with the latest wearables from Montblanc and Apple in our Quantified Life series (p. 50).

Dressed in Onitsuka Tiger, cover star Glenn Yong has choice words for toxic critics. Even our features are tailor-made to equip you with a working knowledge of all things required in a gentleman’s repertoire: Watches for Gentlemen (p. 88), how epic composer Ryuichi Sakamoto breathes new perspectives into Krug (p. 92) and UBS’s approach to art with Mentor August Hatecke (p. 96).

Enjoy the issue.

December is a time of thoughtfulness and reflection. Reconsidering long-held bias is the duty of all gentlemen; we should take stock of our intellectual positions on everything: Take Hublot for example; are serious they serious watchmakers and in researching our cover star (p. 62), we discovered that indeed they are. in we spoke to model/singer Iman Fandi (p. 56) to hear her perspectives on what is “proper” masculinity. 

Even Dior has been getting in the swing of redefining couture for our time, blending Californian skate culture with fashion (p. 16). Prada and Loewe have been hard at work at redefining what we consider luxury as well (p. 54).

As we close, we should also count our blessings for the men and women, the Italian commandos I trained with during the Panerai Experience (p. 40) who stand at the fore keeping geopolitical barbarians at bay as members of NATO. CEO Jeremy Lim also spoke to us on the sacrifices of the generation before (p. 68) that made 50 years of Cortina possible. And what good is all that history, if we don’t honour it correctly? TAG Heuer Heritage Director Nicholas Biebuyck (p. 72) tells us. All this and our Christmas “Awesome” wish list (p. 90) to ease you into 2023.


With demand of popular watches outstripping supply, Patek Philippe has taken great pains to announce that “there’s no star” coinciding with the release of their new Nautilus (p. 34). Understanding that some timepieces have become commoditised, we talked to world renowned retailer-collector Laurent Picciotto about how he sold 95% of his collection and somehow ended up collecting only Bulgari Octo Finissimos (p. 88).

As Christmas appears on the horizon, even our thoughts turn to our better halves, that joy is unadulterated when it is shared and there are some choice Rolex models (p. 94) that can be enjoyed together.
We are also spending the last quarter of the year with eyes cast toward renewal with our Homme Improvement issue where we look at homes in addition to our mind, body and soul. Given that the majority of us spend our lives ensconced in ever smaller apartments, we study the Architecture of the Veil (p. 104) a design philosophy that hides magnificence. We speak to Jean-Michel Gathy to understand his visionary thinking (p. 108) and we also studied at the feet of interior designer Steve Leung, that ultimately good ambiance is all about the people (p. 112).

We have not forgotten our core remit, fashion, either – looking into voluminous layers and monumental ensembles that are unconventional yet stylish (p. 114), once your eyes have been satisfied, we have not one but two Michelin-starred restaurants for your attention as well, Nobu and Capella’s new Fiamma (p. 54 - 57). You can consider this issue your isotonic refreshment as we enter the final leg of 2022.

This tome kicks off Augustman’s inaugural exploration of “hype” with close to 30 pages on streetwear 
– from the latest sneakers (p. 26 to 35, p. 106 to 109) to totes and the latest runway-worthy ensembles (p. 114). The October issue is headlined by the King of Singaporean hype and Hip Hop himself, Yung Raja (p. 96).

Hype culture has also grown with the generation that was part of it. In the good old days, we were willing to make sacrifices to take home a hoodie or coveted pair of Jordans; now all “grown up” we are ready
to do the same for a watch. And we have a smorgasbord from p. 38 to 73 on everything: from the simple yet sophisticated Finissimo to the gorgeously larger-than-life overbuilt complications from Franck Muller. Suffice
it to say, Hype is now an all-encompassing movement that transcends the generations.

Everyone from your Gen Zs to Boomers is invited. I’m not kidding, the Oyster Perpetual Day-Date (p. 102), the most popular timepiece from my father’s era, is now considered “hype” – the more gold metal, the better. Welcome to the age of the Hautebeast.

Our cover star, Jaren Lewison (p. 90) is a bona-fide geek, having graduated Summa Cum Laude from the University of California in three years. His shot at superstardom came age 19 while he was playing the namesake thespian in Shakespeare In Love at the International Thespian Festival. When he got cast as super-nerd Ben Gross in the Netflix hit series Never Have I Ever mid-festival and they say, the rest is history. Proof in point that geeks do inherit the world.

Formula 1 racing is also an incredibly geeky sport as Rolex (p. 96) highlights the physics-defying nimbleness at the hands of the drivers and high-performance engines. Fashion too has become
a high stakes race as our Fall Winter 2022 trend report (p. 104) will show and our “Metamorphosis” fashion spread (p. 122) will demonstrate. The future looks pretty bright in watchmaking as well as classic hits are updated for the modern era – a Heuer Monaco (p. 50) in an unexpected purple, 
a surprisingly colourful Hublot Ceramic (p. 52), a refreshing perspective for luxury sports watches from Parmigiani (p. 54) and finally, a Japanese tourbillon from Grand Seiko (p. 60).


In this MVMT special edition, Augustman was honoured to have seen how premier watchmaking brands in the world made their emblematic timepieces; We were invited to Jaeger LeCoultre’s Le Sentier facility and  Montblanc’s Villeret manufacture. We also got to speak to some of the leaders guiding some of the hottest brands today - Antoine Pin who heads Bulgari Watches, CEO Guido Terreni at Parmigiani who just launched a world premiere in the Tonda PF GMT Rattrapante and Christian Selmoni at Vacheron Constantin, the first brand in the industry to have two of the hottest integrated bracket watches in the segment.

Now more than ever, timepieces have become essential accessories for the budding fashionista as Idris Elba donning the Gucci 25H with the brightest colours of the season. Speaking of fashion, you will discover that cover star Louis Vuitton has elevated simple time indication into a high art - Spinning cubes instead of hands, in an exclusive interview, Head Watchmaker Michel Navas speaks to Augustman about the creation of a new icon, new complication and the future of the one of the world’s most distinctive shapes.


Asthetics is a core design principle that defines a design’s pleasing qualities. In visual terms, aesthetics includes factors such as balance, colour, movement, pattern, scale, shape and visual weight. Designers use aesthetics to complement their designs’ usability, and so enhance functionality. Every single brand within these pages espouses a philosophy not just for beauty but pleasure. Take Brunello Cucinelli (p. 18): functional, soft yet structure. Hermès (p. 22): the team’s favourite not for its prestige but rather, its beauty without fussiness. Then there’s Rimowa (p. 30), as practical as they come but now matching the tone and tenor of the streetwear era. Design thinking has so permeated our lives that even brands like Gucci are casting their shadow in the hospitality industry with the new Elisir d’Elicriso (p.60); Belmond and Dior have teamed up to create a fantasy retreat (p. 68); the Rolls-Royce Boat Tail takes the high seas and translates it for the road (p. 74). Finally, we revisit our forebears of human society with Vacheron Constantin’s Tribute to Great Civilisations (p. 94). Enjoy luxury goods for what it can bring your soul.

Though stranger things have happened –  our Gen Z cover star Finn Wolfhard finds himself the world’s most recognisable 80s icon. The ’70s and ’80s resurgence is somehow accompanied with collaborations between Gucci and Adidas (p. 34) that have in-
turn partnered with Balenciaga. Even the TAG Heuer Carrera, a ’70s icon, finds itself newly re-imagined with diamonds set within a carbon fibre case! How avant garde (p. 52). Even the art of writing, once thought to be in decline in the age of What’s App, have seen a boost thanks to Montblanc Haus (p. 104).  Dior’s Kim Jones has also kept alive the dying art of embroidery, a technique now not only present in womenswear but also men’s (p. 20). Virgil Abloh too, finds his legacy preserved in the latest Air Force Ones from Louis Vuitton (p. 36).

Hard work and sacrifice yield fruits but it is necessary to acknowledge that the journey is more important than the destination. Life is about dealing with obstacles and to moving forward even when you can't see a favorable outcome. Brands like Lange pursued incremental perfection (p.98); Montblanc too didn't quite know where they were going with their High Artistry series until six years ago (p. 104). In 1929, the Patek Philippe Calatrava was a symbol of hope and resurgence and today, there's a new version (p. 42). Finally the Vacheron Constantin Ref. 222 wasn't the most popular of the integrated bracelet watches at the time but 2022, the 50th anniversary of the timepiece, sees the Historiques 222 one of the most sought after models in the genre. All this and more, in the latest issue of Augustman.

While it has only been a few months since the new year started, we’ve seen quite the changes. For starters, more international borders are opening up to vaccinated travellers. Globetrotters and thrill-seekers can peruse our travel pages (p.64) to get inspired and plan their next adventures. With Covid-19 measures easing up in Singapore starting this month, we can also expect more events to take place, including a birthday soirée commemorating Louis Vuitton’s bicentennial (p.24). Within this tome, readers can also look forward to what’s new in the world of fashion, beauty, Horlogerie, and automotive. K-drama fans, however, have an extra treat. Our cover boy, the main protagonist of Crash Landing on You, shares with us elusive content for an exclusive story (p.80).

"Women hold up half the sky," said Mao Zedong. Priding ourselves as allies, Augustman co-celebrates International Women's Day in March, talking to Rachel Lim of Love Bonito about displaced masculinity and what it means today (p. 56), we also address toxic masculinity and mental strength through the perspective of Naomi Osaka (p.60) but since men hold up the other half of the sky, the issue also celebrates the reasons for living: Franck Muller's resurgence (p. 52), the glorious ages of watches old and new for Vacheron Constantin, TAG Heuer and Zenith. It's also the bumper fashion issue filled with trend reports and the most hype brands of the season. Have a drink and celebrate with the woman in your life (p. 64 to 68) - this issue is for the both of you.  

Entering 2022 from the dystopian year before might seem daunting but this tome you hold in your hands was calculated to equip you with new hope. A man’s home is his castle, with the Omicron variant upon us, Work-From-Home becomes the new normal: our Homme at Home features will give you some ideas. We also continue our “New Way to Live” feature, showing you how to kick start the new year with high tech gizmos that allow you to live in a quantified way. Rolex is also helping the latest visionaries deal with the world’s pressing challenges. Flummoxed how to dress for Lunar New Year? Dior and Gucci are here to help with a handy guide, as well as our regular fashion spreads. Let’s get ready to take names and kick-ass up in the New Year. 


This tome stands at the crossroads of the old, just as we turn into the new and so, it is important to face new threats and upcoming challenges with hopefulness. Daniel Dae Kim took 16 years of his career to get a leading role (p. 38), Money Heist was doomed to be a small Spanish production until Netflix turned it into a global phenomenon (p. 42), our cover-star, multi-hyphenate Finneas has honed his talents to such a degree that he has opportunities for both production and performance (p. 48); there are the objets d’art which simply infuse your life with inspiration - our curated Awesome List on p. 78

Despite the high density of billionaire brands, two French conglomerates own four of Italy’s billion-euro brands. Consider that Bulgari – the crown jewel of Italian jewellery, was acquired in March 2011 for
€3.7 billion, even more expensive than Tiffany & Co. The maker of the Bvlgari Octo is already a recipient of seven consecutive Grand Prix d’Horlogerie awards. Italians approach luxury uniquely in that beauty is made for beauty’s sake without consideration for scalability. Dolce&Gabbana; (our exclusive on p.108) earned €1.35 billion entirely on the basis that Italian luxury is rare, hand-made and exclusive. The Della Valle family, owners of Tod's, follows in the footsteps of the Medici family, funding the artisans who will painstakingly restore the Wonder of the World by hand (p.102) and it’s pretty much how it has been making its loafers since 1920. It is the Italian way that coined the very term “lifestyle”.


Discover safe ports in a storm of turmoil in fashion and automotive industries: From an electric Porsche Taycan Cross Turismo to a Paul Smith x Mini Electric where “simplicity, sustainability and transparency” are guiding principles. Then there’s our exclusive interview with Dior’s Kim Jones, a man who has taken tailoring codes and reinvigorated them for streetwear obsessed hypebeast Zoomers, while still appealing to Boomers. Lawrence Wong also lets us know what it means to really see something through, to shut the voices of cynics screaming you down and accomplishing your goals rather than lead lives of quiet desperation. This issue's style content, values and the brands espoused within will make you look damned good.

In this special MVMT edition of Augustman, we ponder the arbitrary distinctions we make about objective value. Are they truly “objective”? at some point in time in the watchmaking industry, the social prestige of a watchmaker started to overshadow the practical work and value that goes into the making of a timepiece. This conceit makes it difficult for brands like Gucci and Louis Vuitton to take experimental yet definitive journeys into high horology yet there are brands like Bvlgari who through grit and gumption have managed to accomplish some very amazing feats of fine watchmaking. This issue presents the best offerings in the industry without being coloured by brand or prestige.

The world is undergoing tremendous economic, geographic and biological upheaval all linked to climate change. This "Driven" issue, we spoke to the drivers of change from all sectors of life: corporate leaders, artists, explorers and entrepreneurs - changemakers who are providing a template of how we can work our way out of the mess of our own making. Discover our first ever sneaker report and streetwear spread as WFH continues to redefine "working wardrobe" and the continuation of our Watches & Wonders reportage. It's a power packed June/July issue for men of style and substance.

In this Arts & Artisans issue, you’re going to find that many of the creative types and artists featured within, didn’t sit around waiting for inspiration to fall out of the sky. Good old fashioned discipline and the accumulation of thousands of repetitive actions done well, literally created the catalog of luxury goods and objets d’art waiting for you to discover. Check out our report on Watches & Wonders 2021's biggest hits. Rediscover Tudor from the perspective of a fan 40 years in the making; we discuss if sneaker investments are worthwhile and Suits in the post-loungewear era. Predicting a return to Phase 2, we've highlighted bespoke PCs and the best #WFH desk chairs in our Game of Thrones feature. It's a power packed May issue for men of substance.

A lethal pandemic and global economic insecurity have thrown democratic systems off kilter. We got to talk about the role of comics in social commentary with Marvel Studios President Kevin Feige, speaking to us before the debut of The Falcon and The Winter Soldier. We discussed politics with Anthony Mackie and Sebastian Stan as well. But why listen to “celebrities in ivory towers”? We spoke to man in the street types too - National MMA fighter and school teacher Don Eu. Check out our luxury street style spread as well as our Journey Through Time watch special shot on the Orient Express as well as our pre-Watches & Wonders reportage. All these, and more, in Issue 166 of AUGUSTMAN Singapore.

Ayden Sng, an exemplar of style and substance, fronts our March edition of AUGUSTMAN Singapore. Sng discusses a clash of globalised perspectives and a dearth of support for local culture, bringing into stark contrast the themes of stewardship which permeate the issue which marks the completion of a quarter of our journey around the sun. This issue also introduces our perspectives of sustainability in the fashion industry. We also debut a new series on August Mentors, kickstarting the next evolution of our A-listers concept where we will be pairing them in mentor-protege relationships. Josh Tetrick, a tech-capitalist headlines the section with his lab grown chicken facility in Singapore, as well as his launch into fine dining menus at social club 1880. Take a look at our LVMH watch week reportage, Runway Report and Spring Summer fashion spread in this special fashion issue 165 of AUGUSTMAN Singapore.

George Clooney kicks off the year for AUGUSTMAN Singapore with a remarkably prescient conversation on life during a pandemic and his recent Netflix debut "Midnight Sky", where he plays the last man stranded on a dying planet Earth. Inside, he shares how he braved the challenges of lockdown and wash tons of laundry, as well as the pitfalls of turning 60: an age he claims is still preferable than death. Our Editor also curates a list of 10 smashing accessories to kick off a dandy New Year; come check out the special Louis Vuitton spread as well as an inside look at Cartier's special decorative watch techniques. All these, and more, in Issue 164 of AUGUSTMAN Singapore.

Dave Grohl rounds out the year for AUGUSTMAN Singapore this issue as its cover personality. Inside, he shares about Foo Fighters' revised plans for their 10th album and 25th anniversary. Finish the year enriched. As always, we have various topics of interest from composting to HPV's impact on men, and male pattern balding. It's also novelties galore from the latest timepieces to the new season's menswear and accessories. TAG Heuer's new collaboration with Bamford Watch Department. Dior's B27. Gucci's line featuring Donald Duck. All these, and more, in Issue 163 of AUGUSTMAN Singapore.

Adrian Pang takes centre stage on the cover of Issue 162 of Augustman Singapore. In the accompanying cover story, he shares his insights into acting, theatre, and his personal struggles amidst a global pandemic. Other features this issue include an exploration of rare whiskies as an investment vehicle and a deeper look into “skinfluencers”. On the fashion front, it’s photospreads and stories galore as we bring you the latest from Bottega Veneta, Braun Büffel, Fendi, Gucci, and several other fashion houses. Hear what Benedict Cumberbatch, Jon Rahm, and Troye Sivan have to share about their respective collaborations with watch brands, learn why Nespresso is spinning its coffee capsules, and go back to basics with running. All these, and more, in the latest issue of Augustman Singapore.

Issue 161 of Augustman Singapore sees English actor Thomas Brodie-Sangster on the cover decked in Bottega Veneta and Cartier. In the cover story, we speak to him about his latest role in Netflix’s series The Queen’s Gambit, and how it all fits into his career so far. Elsewhere in the issue, we explore the connections between brands and people, from Joseph Schooling’s JS Orphic skincare line, to IWC creative director Christian Knoop’s thoughts on external partnerships, to Diageo’s latest initiative to provide clean water to the impoverished. Of course, the latest and greatest from the worlds of fashion, tech, watches, and more haven’t been forgotten either, whether it’s Gucci’s revival of The Jackie or Sonos’ new Arc soundbar. If that’s not enough, we’ve also included with this issue Prime Time, our watch supplement for 2020. Learn about the latest trends in the world of luxury watches, and read our top picks for every major watch category, all in this definitive buyer’s guide.

Gentlemen, start your engines. TAG Heuer’s Carrera 160 Years Montreal Limited Edition fronts the latest issue of AUGUSTMAN Singapore, while the cover story inside examines the brand’s history of chronograph development and its Carrera Sport Chronograph line. 

On the fashion front, read how high fashion brands are showcasing their collections in a world under lockdown, view the latest iterations of Dior’s saddle bag, and marvel at Hermès' savoir-faire in silk. Learn about acne mechanica, rethink your approach to progress in fitness, get the definitive low-down on whisky, and more, all in Issue 160 of Augustman Singapore.

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August Man is the modern man’s guide to style, substance and success aimed at the affluent, global-roaming, cosmopolitan man who covets the finer things in life. With insightful feature articles, in-depth celebrity profiles and razor-sharp writing, it’s the intelligent man’s read today. 

This app offers you access to the highly interactive, monthly edition of August Man magazine, a Singapore-founded men’s lifestyle journal. You can gain access to each issue of the magazine via this app. Subscribing to the magazine through this app will ensure that you won’t miss a single issue, as new editions will be automatically downloaded once it is released.

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August Man SG - Issue 171

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