August Man SG Magazine - Issue 212 (April 2025)

In this issue

The A-List returns in this issue. After a long search and with extensive support from Braun Buffel, Cycle & Carriage, Peroni, and Ulysse Nardin, we present the 12 gentlemen in the Class of 2025 who represent style, substance, and success. You could say that they’re the modern man. Chen Bolin is also our cover personality who shows off the new Chanel J12 Bleu the only way he knows how—in his cheeky, affable manner. Plus we begin our coverage of Watches & Wonders 2025.

LONG LIVE THE SUIT

For autumn/winter 2025, Pharrell Williams offers his own take on elegance in Louis Vuitton's formal tailoring collection.

1 min

Going Out Swinging

GOLF MIGHT BE ONE OF THE OLDEST SPORTS IN THE WORLD, BUT KIM JONES HAS REFRESHING NEW IDEAS FOR ITS DRESS CODES.

1 min

Everyday Punk

Hiroshi Fujiwara delved deeper into his return to Moncler Genius in their latest collaborative menswear collection, an exploration of the 'everyday' futuristic men.

4 mins

INTO THE WILD

Teo Yoo displays the many facets of the second chapter of Cartier's Nature Sauvage High Jewellery collection in this exclusive spread.

1 min

Risky Business

Jean-Christophe Babin is not done. The CEO of Bvlgari might have been at the helm for 13 years, but he still has many more tricks up his sleeve.

3 mins

And From The Wild Depths, A Golden Light

Boucheron presents gilded visions of Untamed Nature for this year's Histoire de Style.

2 mins

An Ode To Youth

Here is a celebration of the life that we should live, to the time that will pass regardless.

4 mins

A MOMENT IN TIME

LIKE THE SUN, LIFE RISES AND SETS IN A CONTINUOUS CYCLE. LIKE THE SUN,CHEN BOLIN STILL SHINES BRIGHT DESPITE IT ALL.

5 mins

AUGUSTMAN A-LIST 2025 STYLE. SUBSTANCE. SUCCESS.

We've always been interested in championing the modern man. The idea changes over time, but the concept remains eternal. He embodies the tenets of style, substance, and success, and champions a cause that is bigger than himself. Since 2012, The A-List signature campaign has been a beacon, a lightning rod, and a community comprising gentlemen who have made a mark on the world. In these next 24 pages, we are proud to present The A-List Class of 2025.

5 mins

LIGHTS OUT AND AWAY TAG HEUER GOES

THE HEAVENS DIDN'T SHOW SIGNS of relenting on race day at the 2025 Formula 1 Australian Grand Prix.

5 mins

ALL ABOARD

Formula 1 is just the first step in TAG Heuer’s grand master plan. CEO Antoine Pin shares more.

3 mins

Championship Aspirations

TAG HEUER'S RETURN TO FORMULA 1 AS OFFICIAL TIMEKEEPER SIGNALS A BEVY OF NEW RACING-INSPIRED COLLECTIONS. WE LOOK AT TWO.

3 mins

LA VIE EN BLEU

CHANEL'S J12 REVOLUTION CONTINUES WITH THE J12 BLEU, A COLLECTION THAT STRENGTHENS THE MAISON'S REPUTATION IN WATCHMAKING DESPITE BEING RELATIVELY NEW TO THE SCENE.

3 mins

To Geneva With Love

VACHERON CONSTANTIN'S TEAM OF LES CABINOTIERS ARTISANS PAY TRIBUTE TO AN ICONIC GENEVA LANDMARK IN THEIR NEWEST TRIUMVIRAL OEUVRES.

3 mins

THE IWC BLOCKBUSTER

IWC IS PARTNERING UP WITH FORMULA ONE AND APPLE ORIGINAL FILMS TO PRODUCE THE HIGHLY ANTICIPATED BRAD PITT VEHICLE, F1.

3 mins

TICKING ON SUNLIGHT

The Tissot PRC 100 Solar represents a great step forward for quartz watches.

1 min

SHROUDED IN NIGHT AND GOLD

TO MARK ITS 15TH ANNIVERSARY, LAURENT FERRIER UNVEILS THE CLASSIC TRAVELLER GLOBE NIGHT BLUE IN A NEW ENAMEL DIAL DEPICTING EARTH AT NIGHT.

2 mins

Picture-Perfect Horology

In 2022, Leica, the German brand famed for their cameras and lenses, began manufacturing watches. We speak to managing director Henrik Ekdahl about this groundbreaking move, and the watches borne from it, such as the impressive ZM 12.

5 mins

Beyond Watchmaking

Many know Rolex for its timepieces. But the Swiss watchmaker has also quietly supported researchers and inventors saving the world through its Perpetual Planet Initiative.

3 mins

UNCHAINED MELODIES

Multi-platinum Canadian singer-songwriter Elijah Woods will be greeted by the embrace of thousands when he returns to the region for his Southeast Asian tour in August.

5 mins

A TOAST TO CRAFT

DOMINIC TAN, FOUNDER AND CHIEF EXECUTIVE OFFICER OF ODEM, SINGAPORE’S FIRST ARTISANAL MAKKOLI BAR, ON SHIFTING PARADIGMS WITH BOUNDARY-PUSHING BREWS.

3 mins

Time, Space, And The Music Therein

Kavan Spruyt, co-founder and chief operating officer of RASA, on the difference a space can make.

3 mins

THE ELDER STATESMAN OF BALLET

I got a cameo role in Singapore Ballet's Romeo and Juliet to understand the inner workings of ballet, and the company's brilliant Artistic Director, Janek Schergen.

4 mins

PAST AND PRESENT IN THE MACALLAN HOUSE

The preeminent whisky maker continues forging new paths while looking back at two centuries of legacy.

2 mins

Take Me Higher

Grey Goose founder and cellar master François Thibault presents the Altius, an ultra-premium expression of the internationally favoured vodka, crafted with Alpine water.

3 mins

The High Art Of Taste

For Andrei Makarevich, bar manager of Zuma Hong Kong, the road to upper-echelon flavours is paved with experience, rigour, and discernment.

3 mins

Table Of Splendour

Nestled in the cozy sanctum of 21 Carpenter, Kee's Neo-Bistro & Bar is poised to become the pride of its neighbourhood, charting a course through Europe and Southeast Asia.

3 mins

THE GLORIOUS LIGHTNESS OF BEING

Chef-owner Massimo Bottura and executive chef Alessio Pirozzi reflect on their mission of translating the revelations of tradition on the canvas of contemporaneity, on the back of Torno Subito Singapore's first anniversary.

3 mins

Shiny New Mercedes

It’s a season of big changes for the Mercedes-AMG PETRONAS Formula One team, and the second most groundbreaking (after Lewis Hamilton’s departure) is its new partnership with adidas.

4 mins

Multiple Personality Reorder

I take the new Mercedes-AMG GLB 35 4MATIC for a test drive, and learn that the boxy family SUV is more than meets the eye.

4 mins

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August Man SG Magazine Description:

August Man SG Magazine is the go-to magazine for the discerning Singaporean man. With its focus on fashion, luxury, lifestyle, and culture, August Man is the ultimate guide to living the best life possible.

August Man SG is known for its high-quality photography, informative articles, and exclusive interviews with celebrities, business leaders, and socialites. The magazine covers a wide range of topics, including:

* Fashion: August Man SG showcases the latest fashion trends from the world's top designers, as well as the best places to shop for luxury goods in Singapore.
* Grooming: The magazine covers the latest grooming trends, from skincare and haircare to fragrance and shaving. August Man also reviews the best grooming products and services in Singapore.
* Watches and jewelry: August Man SG is your go-to source for all things horological and jewelry-related. The magazine also covers the latest watch and jewelry trends and product releases.
* Travel: August Man SG inspires you to travel to the best places in the world, with in-depth travel guides and reviews of hotels, restaurants, and attractions.
* Food and drink: August Man SG reviews the best restaurants and bars in Singapore, and shares recipes and tips for cooking and entertaining at home.
* Lifestyle: The magazine covers a wide range of lifestyle topics, from fitness and wellness to home décor and technology.
* Culture: August Man SG keeps you up-to-date on the latest cultural events and happenings in Singapore, from art exhibitions to concerts to theater productions.

If you are a man who wants to stay ahead of the curve and live the best life possible, then August Man SG is the magazine for you. With its informative articles, stylish photography, and exclusive interviews, August Man is the ultimate guide to living a life of luxury and sophistication.