The international business publication BRICS Business Magazine is dedicated to emerging markets and Brazil, Russia, India, China and South Africa in particular. The publication's Editorial Board is headed by the founder of Troika Dialog, famous financier and philanthropist Ruben Vardanian. The magazine was launched to broadcast the opinions of people who represent emerging markets including prominent investors, entrepreneurs, politicians and scientists that have never been brought together within the framework of a holistic media platform. The purpose of the project is to tell the BRICS story to the rest of the world and the emerging markets in particular. The magazine's main protagonists and contributors include Viktor Vekselberg, Jim O'Neal, Mark Mobius, S. D. Shibulal and other most prominent luminaries.