In this issue

The battele for brainpower

Winston Churchill, admired for his visionary zeal and ability to compress in to simple language great insights, suggested in a speech at Harvard University in 1943 that “the empires of the future will be empires of the mind.”

For millennia people and kingdoms have fought over natural resources, precious mettles, fertile farmland and serfs to tax and exploit. Some of these battles, like the ones for natural resources, are still with us. However one that has emerged and overtaken everything else is the global battle for talent. For the most efficient economies, this battle has been won by immigration policies that welcocmes the braniest and most enterprising. Weaker economies that are failing to keep pace, have been losers. For the brightest, to move to a competitive economy, vastly improves their chances.

Technology has helped level some of the disadvantages for countries. For instance, India exported over $160 billion in knowledge services in 2021. For comparision, Sri Lanka’s knowledge services exports the same year were less than $2 billion. India isn’t winning the battle for brainpower but its knowledge services industry has somewhat stalled the brandrain by creating jobs at home, often serving global clients.

A unit of the global managment consultancy Stax is doing just that in Sri Lanka. It isn’t the only knowledge services firm, but perhaps the only one in managment consulting. They are featured in Echelon’s cover this month.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.