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Echelon Magazine - April 2021

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Echelon Magazine Description:

Publisher: Capital-Media-(Pvt)-Ltd

Category: Business

Language: English

Frequency: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

In this issue

Leadership, charisma and narcissism

Beginning this April and for several months to follow, Echelon is celebrating leadership: a phenomenon that is widely studied but little understood. To prosper economically, Sri Lanka will require, more than anything else, great leadership with vision to set the course for the future. Businesses will also rely on these leaders to build globally competitive companies, and create jobs and prosperity in the process.

In our discussions we explored three areas; the nature and behaviour of leaders, of those who are led and the structure of the organisation in which the leading takes place. Our conversations revealed that leaders had unique approaches but overall their values and principles were similar.

Often, people confuse competence, with confidence, charisma and narcissism. On the contrary it became evident, to us, that successful business leaders had sufficient empathy to understand the concerns of others. Things do go wrong, as they did during the Coronavirus pandemic, and great leaders showed the flexibility to adjust their strategy.

Successful leaders also pay attention to the goings on, they will determine what strategic action needs to be taken, set a new direction and concentrate the attention of everyone in the company on it. We called the special series of articles featuring these conversations ‘Daring CEOs’.