Go Unlimited with Magzter GOLD

Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just

$149.99

$74.99/Year

Try GOLD - Free

Go Unlimited with Magzter GOLD

Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just

$NaN

$NaN/Year

Hurry, Limited Period Offer!

Hours

minutes

seconds

Echelon Magazine - February 2021

From Choose Date

To Choose Date

Echelon Magazine Description:

Publisher: Capital-Media-(Pvt)-Ltd

Category: Business

Language: English

Frequency: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

In this issue

Modern monetary theory, essential or hogwash?
Sri Lanka’s central bank and economic policymakers are convinced that modern monetary theory (MMT) can steer the country away from the abyss it confronts. Since the onset of the pandemic, the economic theories of John Maynard Keynes are seeing a revival. Several variants of Keynes’ theories, now called post-Keynesianism, an eclectic mix of ideas that remained in the fringes are now creeping into the mainstream. One of the most popular of such post-Keynesianism concepts is modern monetary theory.
That inflation has kept low even with low-interest rates in some parts of the world has caused some to question Milton Friedman’s theories that inflation is a monetary phenomenon.
Recently, two of Sri Lanka’s top economists, former Central Bank Deputy Governor W A Wijeywardena and think tank Verite’s, Research Director Deshal De Mel joined us to dissect what MMT is and how it may play out in Sri Lanka.
MMT theorists are not averse to inflation or deny its impact. They agree inflation could trigger at some point, and that trigger point will vary from country to country. They argue that once high employment or a level of economic activity is reached, or demand grows to generate inflation, governments can, at that point, raise taxes and pull excess cash out of the system.
The economist on our panel suggested, not in the same words, but that’s a load of hogwash to suggest that excess liquidity will play out that way in Sri Lanka’s due to its weak public finances and large foreign debt payments. Read that discussion starting on page 110.