In this issue

Asset managers now have a bunch of new scenarios to evaluate. A critical election in a few months has elicited pledges from the main political parties that can potentially shock the system. This is the first scenario.

Sri Lanka’s economy has been dire for some years. For investors, the only redeeming feature of the economy has been consistently low inflation. That’s worked out well. Real returns on fixed income investments have ranged between 4% to 8%, an unprecedented bonanza. However, the equation is now shifting as interest rates decline. That search for yield is the second and immediate challenge.

Some of Sri Lanka’s wealth wizards joined a round table discussion about a portfolio approach across equity, fixed income and real estate asset allocation for the long term. They all suggest that a strategy that brought good returns for years won’t be enough in the face of falling interest rates.

Echelon’s exclusive Retire Rich Guide 2019 looks at the challenges facing the economy, markets and investors in various angels and through the experience of seasoned investors and commentators.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.