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Echelon Magazine - May 2019

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Echelon Magazine Description:

Publisher: Capital-Media-(Pvt)-Ltd

Category: Business

Language: English

Frequency: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

In this issue

The fanatics did not distinguish mothers, husbands, child track stars or budding entrepreneurs among the more than 250 people they killed at Easter Sunday mass or at hotels during breakfast time. For the barbarians, everyone was an enemy. To seek reason in their logic or morals is futile, but their methods have the effect of breaking society.

Sri Lanka has experienced violence for decades. Colombo is also not the only global city to have been hit by murderous attacks. Just over the last few years, Christchurch, Mumbai and London are among the cities that were struck by this new face of terror – small groups often radicalised through social media and using technology to coordinate activity.

Investors, tourists and other economic actors understand that the face of terror has changed. Colombo’s Easter Sunday attacks shouldn’t be debilitating for the economy over the long term as economic actors believe that somehow Sri Lanka is adept at managing these risks, like others in the region.

Early evidence suggests that intelligence memos were ignored and the national security establishment was dysfunctional. The Easter Sunday attacks were wholly preventable. However, now that it’s eroded society, Sri Lanka will have to build confidence that it is able to deal with the new face of terror. It will not be alone among global cities, many of which are doing far better.