In this issue

Champions of globalisation…

Their project was going to benefit everybody. Promoters of liberal polices would champion globalisation for everyone. Globalisation, after all, was going to lift people from poverty not with handouts but with jobs at internationally competitive companies. The aura of that success will attract others keen to invest in the story; and so on and so forth the argument went… All these champions wanted from businesses was the support to be elected. Financial support for a cause the private sector will be excited about.

But business is a game of wits. Support comes only from those who have something big to lose (who already have special interest funding) and not from everyone who stands to gain (but no funding).

There are a number of reasons for Sri Lanka’s poor export performance. Companies not innovating by global standards, local regulations being burdensome and the lack of economic stability have all eroded the competitiveness of businesses.

However, a wealthy protectionist lobby, now the backers of globalisation’s champions, is controlling the agenda. In our cover story this month, we look at how their influence is killing Sri Lanka’s economic potential..

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.