In this issue

Overlooked values

Respect for women is ingrained into the Sri Lankan psyche, right?

How, if that’s the case, can the high incidence of sexual harassment girls undergo in public transport be explained? And why do women who anonymously respond to surveys say that family pressure keeps them from getting a job? Perhaps we aren’t the benign tribe we imagine ourselves to be…

Sri Lankan women’s participation in the labour market is abysmally poor. The gap between men’s and women’s participation is the 14th widest in the world. This has implications for businesses, people, and most critically for the individual women who go without the economic and social empowerment that work brings.

It’s also in the interest of businesses that women are empowered. Sure, they will be customers with new economic power. But, it’s not for a frivols gain. Women are just as capable as are men when it comes to leadership, intelligence and drive.; and they will beat men on qualities critical and anemic in modern business like empathy, honesty, fairness and compassion.

Business leadership teams sometimes lack these qualities and values, causing them to lose touch with consumers, shareholders and other stakeholders. Often, it takes a crisis to realise the folly. Maybe businesses need more women on their teams, and Sri Lankan ones perhaps need women even more.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.