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Echelon Magazine - April 2017

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Echelon Magazine Description:

Publisher: Capital-Media-(Pvt)-Ltd

Category: Business

Language: English

Frequency: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

In this issue

A fine system to prep the market

The stock market has long being derided as a casino, and for good reason. Its abili- ty to generate wealth often bene ts a wealthy elite—its tradable value of less than a third of GDP is small compared to even emerging mar- kets’, where it is closer to 100%.

Despite theses handicaps, the potential for the stock market to channel savings to fund long-term infrastructure is tremendous. e potential that a wide section of the population may then enjoy higher long-term returns is high, provided its image and trust issues can be overcome.

Malaise of rogue stockbrokers, manipulative rich investors and an incapable capital market regulator decimated trust in the fairness of the Sri Lankan capital market. e law governing the market is now undergoing a major overhaul, in- troducing among other things the ability for the regulator to impose nes on insider dealings, like would a court of law.

The proposed new SEC Act is sub- jective in many crucial areas. at’s the weakness. However, given the humiliation the SEC had to undergo over the past six years, perhaps it’s better that it now be able to bite in- stead of meekly bark. Six years after the price collusion crisis ended, the stock market is still listless, just like the economic fundamentals. e passage of the new SEC Act will set the stage for the painful process of regaining market trust.