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Echelon Magazine - May 2016

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Echelon Magazine Description:

Publisher: Capital-Media-(Pvt)-Ltd

Category: Business

Language: English

Frequency: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

In this issue

The battle for e-commerce leadership will benefit more than retailing
Price and convenience are driving e-commerce growth around the world. However, in emerging markets like Sri Lanka, there is the potential that online commerce can contribute to far more profound changes than keener prices and convenience.
The circumstances of underdevelopment have forced e-commerce pioneers to adapt their business in ways that, if done with success, will benefit far more than the retail trade they are trying to change. Online retail has to tackle three problems unique to poor countries to build scale. The first is financial development. Not everyone who wishes to transact online has a credit card and a mistrust of technology may prevent even those who do from transacting. Alternative payment systems are critical. Some of the most innovative regional e-commerce firms are helping their small business partners, whose inventory they sell, raise working capital.
Second, e-commerce firms help overcome derelict infrastructure by forcing firms to figure out faster and cheaper ways to deliver products to customers. Around 90% of online orders are delivered to metropolitan addresses, but the share of deliveries out of town is growing. Investments in logistics infrastructure will also benefit business at large.
Third, the impact online commerce has on retailing itself by forcing traditional firms to rethink their strategies. E-commerce is tiny as a share of retail, but is growing quickly. It’s helped that more than one in three people have a smartphone and high-speed internet is widespread. Wow.lk, a unit of Dialog, is at the forefront of online commerce here (See Wow.lk is investing in bottleneck-busting infrastructure to win at online commerce on page 47), not because the firm’s low prices and convenience are a potent combination, but because of its willingness to invest to tackle bigger challenges. Firms like Wow.lk with a bigger vision will win e-commerce dominance.