In this issue

The hype cycle in wearables

Around 2013/14, the hype around wearable technology reached a crescendo. People who purchased the first-generation products were universally disappointed due to their lack of utility, clunkiness and unreliability.

Several factors prevent the widespread adoption of wearable tech devices besides being relatively expensive. There are three reasons often cited, the exception being the smartwatch which does much more than tell the time.
First, many wearable devices are unable to function without a nearby smartphone. Second, they are far from cool for mass appeal. Today’s wearables are generally clunky, can unexpectedly malfunction and are often considered a fashion faux pas. Third, they don’t yet have the ‘killer app’, for instance, like in a smartphone which is a great tool to connect with people far away.

Now that the hype is over, clear-eyed investors are chasing narrower opportunities. Today they have the benefits of a decade of tech development, manifested in far faster internet, miniaturized computer chips and mechanical devices and powerful smartphones that can wirelessly connect to wearable tech.

Our cover story features the successes of Twinery, the innovation unit of MAS Holdings, one of Sri Lanka’s largest apparel manufacturers.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.