コンビニ（Monthly Magazine of Convenience store） - February2016

In this issue

今月号より新装しました月刊「コンビニ」。今月号では、全小売業態の中で成長を続ける「コンビニ」。商品開発だけでなく、ネット販売、ポイントカード、駅開発などの拠点にもなった。店舗数も増え続ける。もはや「経済圏」となったコンビニの現状と可能性をまとめた。
コンビニ店舗の運営に欠かせない「仮説」づくり。精度の高い仮説をつくるための視点と思考法を提案した。


Monthly , which was newly renovated than this issue , " convenience store" . In this issue , we continue to grow in all retail formats and " convenience store" . Not only product development , online sales , point card , it was also the base for such station development . The number of stores also continue to increase . Anymore it summarizes the current situation and the possibility of a convenience store that became the " economic zone " .
Making it is not essential to the operation of convenience stores " hypothesis" . We have proposed a viewpoint and mindset for making high -precision hypothesis .