In this issue

LLIN to Overcome Mosquito Menace.

Desi FMCG Eyeing Global Markets Patanjali expands wings.

‘Climate change, shrinking land next decade challenges for agriculture sector’
.

Malawi’s Farming Model Tackling Gender Inequality.

Rajasthan Agritech Meet fostering economic growth.

Vision For Vision Eye Mitra Plans To Train 10,000 Opticians In Rural India By 2020

Eye Mitra Optician programme, run by 2.5 New Vision Generation (2.5 NVG), a division of Essilor India has trained and created 2,500 rural youth to be opticians in their villages in three years. 2.5 NVG plans to take the number to 10,000 by 2020. Milind Jadhav, head, 2.5 NVG - India, talks to Mohd Mustaquim about the programme and its impact.

5 mins

Post Budget 2017-18 10 Strategies Companies Must Follow To Tap Rural Markets

Companies ranging from FMCG, Consumer durables to Auto, Budget 2017-18 has several reasons for them to smile as rural demand is expected to increase. Companies now gear up to capture the markets and preparations are on. BK Jha Reports.

5 mins

Why should you invest in Rajasthan's Agriculture Sector​​​​​​​

The state government is organising Rajasthan Global Agritech Meet (GRAM) in Jaipur on November 9-11 and it aims at doubling farmers' income by 2022.

2 mins

Agri Enterprises Will Get Customised Policy for Different Investment Slabs

Rajasthan Government is organising an International Agritech Conference cum exhibition in Jaipur in November this year. Senior Cabinet Minister Yoonus Khan spearheaded the New Delhi Roadshow for the event. In an exclusive interview with BK Jha, he spoke about investment opportunities in the state.

3 mins

Rabi Campaign Be Wise, Sow Wisely

The Union Agriculture and Farmers Welfare Minister Radha Mohan Singh asks farmers to fix crop wise targets and to introduce new technologies & practices in the agriculture sector. BK Jha analyses the prospects of the forthcoming Rabi crops and achievement of Kharif season 2016.

7 mins

Bone-numbing truth of Osteoporotic epidemic in India

The number of bone related cases and fractures occurring due to Osteoporosis problem is steadily increasing BK Jha

2 mins

RPCAU Will Be The Prime Mover Of Second Green Revolution In Eastern India

The fourth oldest agricultural university in India, Dr. Rajendra Prasad Central Agriculture University (RPCAU), formerly known as Rajendra Agricultural University (RAU) has played an important role in agricultural development in the eastern states. Located at Pusa in Samastipur, Bihar, the varsity has now upgraded to Central University in May 2015. It is seen as a big driver of second Green Revolution, expected to be taken place in the region. Dr. RC Srivastava, Vice Chancellor, RPCAU talks to Mohd Mustaquim on the various issues related to second Green Revolution and agricultural research in the region.

6 mins

Take Over Tussle Takes Off

The Ministry of Food Processing Industries (MoFPI) seeks complete control over organisations which do not come under its administrative control but has onus of developing business related to these agencies. Tussle with two other ministries has now reached to the highest level-PMO. An exclusive Report by Mohd Mustaquim.

5 mins

Genetic editing Technology would replace GMOs for Agricultural Advancement

In a candid interview with Tafeem Siddiqui, Father of Green Revolution MS Swaminathan says the government should invest more public sector research which is transforming agriculture and gene editing technology is the new mantra for higher productivity

9 mins

Demonetisation Dairy Dares

Diary organisations procure milk from lakhs of farmers. Some have been making payments to farmers through bank transfers while some are still disbursing cash. The demonetisation move has changed the way Indian dairy sector functions. Mohd Mustaquim reports on how dairy dares to take the challenge.

5 mins

Union Budget for Agriculture Expecting Extraordinary Efforts

With an aim to ensure higher productivity, the Government is expected to pay more and adequate attention on agriculture in the coming Budget. Expectations run high. Can we expect a higher budgetary provision, incentives, cheap farm credit, measures for better outcome, efforts for efficient implementation of existing schemes and announcement of a few new schemes?

8 mins

Demonetisation The Good, The Bad and The Ugly

For Rural Indians, the ‘Short-term inconvenience’ due to demonetisation had come when they were gearing up for Rabi sowing. BK Jha analyses the effects of the Rupee revolution on rural economy

9 mins

Fascinating Folks & Farms

Tourism offers enormous growth opportunity in India. Agritourism, though at a nascent stage, can induce sustainable development at grassroots level and become the backbone of the Indian economy.

4 mins

Agrochemicals Industry A Game Changer

The Indian Agrochemical industry is dominated by insecticides which contribute to 60 percent of the overall demand. Efficient usage of crop protection solutions are the need of the hour. Mohd Mustaquim analyses the challenges which need to be addressed on priority for the sustainability and growth of agriculture sector.

5 mins

eNAM Making A Difference To The Lives Of Farmers

The Electronic National Agriculture Market or eNAM, a key initiative of the Modi government to improve farm incomes, has surpassed its target by bringing 250 wholesale markets on to the platform. BK Jha reports

4 mins

Devbhumi Making A Sweet Buzz With Organic Honey In Uttarakhand

Albert Einstein once quoted that “If the bee disappeared offthe surface of the globe, then man would have only four years of life left. No more bees, no more pollination, no more plants, no more animals, no more man.” Sandeep Rawat tells a success story of beekeeping from Uttarakhand.

6 mins

Unsung Heroes Creating Livelihoods In Rural India

The second largest employment provider in India, handloom and handicraft sector is the most neglected and undermined by policy makers. It is only social will of some individuals and organisations, the sector is witnessing a transformation from within. Mohd Mustaquim brings to fore unsung heroes of the sector.

10+ mins

Doubling Farmers' Income the Birth of an Idea

Indian Prime Minister, in his various election rallies announced his Government’s desire, to double farmer’s income in five years, as an important priority. Prof. Chander Sabharwal attempts to throw light on some fundamental issues that surround this goal.

5 mins

TV Reality Show

Promoting healthy and drought tolerant Smart Food

4 mins

11 Steps to Tackle Effects of Erratic Monsoon on Agriculture

For more than one decade India has been seeing erratic monsoon. And therefore, there is a need to develop climate smart agriculture practices, especially in the rain-fed areas. R&M brings the possible solutions to overcome the challenges of vagaries of monsoon

3 mins

Developing Climate Smart Crops

Climate smart crops, smart food and digitalisation of breeding database are some of the core areas of research in a new agreement between ICAR and ICRISAT

2 mins

Risk Management Benefits Farmers by Ensuring Steady Production

Weather Risk Management Services (WRMS), an agri sector company, is benefiting the farmers through its agriculture services and insurance schemes. In an exclusive interview with Mohd Mustaquim, its Managing Director, Sonu Agrawal elaborates the operations of the company with its various verticals

3 mins

SFAC's Schemes Empowering Farmer Producer Organisations

Small Farmers’ Agri-Business Consortium rolls out the Equity Grant and Credit Guarantee Funds Scheme in several states including Rajasthan. Schemes aims to provide greater strength to Farmer Producer Organisations(FPOs). R&M Reports

4 mins

10 Villages On The Verge Of Submergence People Get Only Assurance

Mahananda river in eastern Bihar has put 10 villages on the risk of submergence. However, the local administration either seems ignorant with the issue or has only assurance for the aggrieved people. It has left 50,000 people on the mercy of God. Mohd Mustaquim reports.

5 mins

Read all stories from Rural & Marketing

Rural & Marketing Magazine Description:

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.