Promoting healthy and drought tolerant Smart Food
In the wake of a severe drought in Kenya which has affected 2.7 million people very badly, International Crops Research Institute for Semi-Arid Tropics (ICRISAT) as a leading partner has launched a 13-episode Smart Food Reality TV Show to popularise healthy and drought tolerant foods in the African country. This is a result of a collaboration between scientists and media.
Promoting the health benefits of drought resilient crops could be one answer to the Kenya’s devastating drought situation. This year 2.7 million people are affected according to the International Red Cross which the Kenyan government has declared a national disaster. Droughts have become an annual problem in Kenya and a more sustainable way of living will benefit both farmers and the general population. Crops such as millets, sorghum and legumes are highly drought resilient while also being highly nutritious, which will help combat malnutrition among children and the most vulnerable in society.
The Smart Food is an initiative of the International Crops Research Institute for Semi-Arid Tropics (ICRISAT), an implementing partner of the 'Feed the Future Kenya Accelerated Value Chain Development' Program funded by US Government’s global hunger and food security initiative, 'Feed the Future' through the support of United States Agency for International Development (USAID).
“Smart Food is the smart way for the future and our aim is to take this awareness campaign to a global audience. Crops such as millets and sorghum can tolerate higher temperatures and use a lot less water. So these crops are usually the last ones standing during times of drought. We need consumers to realise their benefit, go out and buy more of them, so farmers can confidently grow more and earn sustainably. It’s a win-win situation,” said, David Bergvinson, Director General of ICRISAT.
Continue reading your story on the app
Continue reading your story in the magazine
Developing Climate Smart Crops
Climate smart crops, smart food and digitalisation of breeding database are some of the core areas of research in a new agreement between ICAR and ICRISAT
SFAC's Schemes Empowering Farmer Producer Organisations
Small Farmers’ Agri-Business Consortium rolls out the Equity Grant and Credit Guarantee Funds Scheme in several states including Rajasthan. Schemes aims to provide greater strength to Farmer Producer Organisations(FPOs). R&M Reports
Risk Management Benefits Farmers by Ensuring Steady Production
Weather Risk Management Services (WRMS), an agri sector company, is benefiting the farmers through its agriculture services and insurance schemes. In an exclusive interview with Mohd Mustaquim, its Managing Director, Sonu Agrawal elaborates the operations of the company with its various verticals
Genetic editing Technology would replace GMOs for Agricultural Advancement
In a candid interview with Tafeem Siddiqui, Father of Green Revolution MS Swaminathan says the government should invest more public sector research which is transforming agriculture and gene editing technology is the new mantra for higher productivity
11 Steps to Tackle Effects of Erratic Monsoon on Agriculture
For more than one decade India has been seeing erratic monsoon. And therefore, there is a need to develop climate smart agriculture practices, especially in the rain-fed areas. R&M brings the possible solutions to overcome the challenges of vagaries of monsoon
TV Reality Show
Promoting healthy and drought tolerant Smart Food
Devbhumi Making A Sweet Buzz With Organic Honey In Uttarakhand
Albert Einstein once quoted that “If the bee disappeared offthe surface of the globe, then man would have only four years of life left. No more bees, no more pollination, no more plants, no more animals, no more man.” Sandeep Rawat tells a success story of beekeeping from Uttarakhand.
Vision For Vision Eye Mitra Plans To Train 10,000 Opticians In Rural India By 2020
Eye Mitra Optician programme, run by 2.5 New Vision Generation (2.5 NVG), a division of Essilor India has trained and created 2,500 rural youth to be opticians in their villages in three years. 2.5 NVG plans to take the number to 10,000 by 2020. Milind Jadhav, head, 2.5 NVG - India, talks to Mohd Mustaquim about the programme and its impact.
Unsung Heroes Creating Livelihoods In Rural India
The second largest employment provider in India, handloom and handicraft sector is the most neglected and undermined by policy makers. It is only social will of some individuals and organisations, the sector is witnessing a transformation from within. Mohd Mustaquim brings to fore unsung heroes of the sector.
Post Budget 2017-18 10 Strategies Companies Must Follow To Tap Rural Markets
Companies ranging from FMCG, Consumer durables to Auto, Budget 2017-18 has several reasons for them to smile as rural demand is expected to increase. Companies now gear up to capture the markets and preparations are on. BK Jha Reports.
KENYA FINDS DREW HARD TO STOMACH
CATTY Kenya Moore was chewing the fat about Real Housewives of Atlanta castmate Drew Sidora and tweeted, “She needs to pay for a tummy tuck!”
How a Philanthropic Darling Became Political Scandal
A Canadian development charity courted celebrities, enlisted legions of schoolchildren to raise funds, and built a new, commerce-fueled model of philanthropy. Then a Covid relief deal got people asking who was benefiting most
2020 schedule, former No. 1 picks
The unveiling of the regular season schedule always is a highly anticipated event, but it came with a little bit of apprehension this year because of the restrictions currently in place because of the coronavirus pandemic.
We want to hear about your charitable efforts. Send your information to Judy at email@example.com.
How to tackle a Giraffe
The planet’s tallest animal is in far greater danger than people might think. Saving it begins with a daunting act of physical courage.
From Micro- Credit To Major Debt
Tala and other startups are flooding Kenya with apps offering high-interest loans. Are they empowering the poor or profiting from desperation?
Nairobi is branching out of the city center and into new industries
BRIT-BASHING BARACK HATES MALIA FIANCÉ!
Ex-prez incensed over their wedding plans!
How Nike Started a Sneaker Arms Race
Its high-tech running shoe, used to break two marathon records, raises concerns that technology may have trumped ability
La luz de la esperanza
Asfixia, de Kenya Márquez, echa un vistazo a la discriminación