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Point of Purchase Magazine - June 2017
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In this issue
Cover Story Stirring The Juice Market 08 Category Focus Raising The Bar in Liquor Retailing 14 In Focus Vista Retail : Stylising Liquor at Stores 22 POP Parade 24 International POP 36 In-Store Activation Lego 40 Brand Talk Peter Chang, Regional Head - South Asia & Country Manager, Asus India 42 Amit Sarda, Managing Director, Soulflower 44 Niyati Purohit & Ashwin Suresh, Megamorph – CareClean Domestic Cleaning Solutions 46 Vimal Sharma, CEO, Bliss Chocolates 48 Sunil Agarwal, Director, Vinod Cookware 50 GT Focus Dollar Industries Ltd. 52 Food Retailing Monginis Foods 54 Packaging Design Elephant Design 56 Column : Shopper Marketing Mike Anthony, Founder & Global CEO, Engage - A Global Management Consultancy 58 Column : Tips of The Trade Kiran Mahasua Prof. Siddharth Deshmukh, MICA, Ahmedabad. 60 Resource 63 Calendar 66
Point of Purchase Magazine Description:
Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.
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