في هذه القضية

Cover Story
Stirring The Juice Market 08
Category Focus
Raising The Bar in Liquor Retailing 14
In Focus
Vista Retail : Stylising Liquor at Stores 22
POP Parade 24
International POP 36
In-Store Activation
Lego 40
Brand Talk
Peter Chang, Regional Head - South Asia & Country
Manager, Asus India 42
Amit Sarda, Managing Director, Soulflower 44
Niyati Purohit & Ashwin Suresh, Megamorph –
CareClean Domestic Cleaning Solutions 46
Vimal Sharma, CEO, Bliss Chocolates 48
Sunil Agarwal, Director, Vinod Cookware 50
GT Focus
Dollar Industries Ltd. 52
Food Retailing
Monginis Foods 54
Packaging Design
Elephant Design 56
Column : Shopper Marketing
Mike Anthony, Founder & Global CEO, Engage - A
Global Management Consultancy 58
Column : Tips of The Trade
Kiran Mahasua Prof. Siddharth Deshmukh, MICA,
Ahmedabad. 60
Resource 63
Calendar 66

Point of Purchase Magazine Description:

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.