In this issue

Cover Story
India - A Powerhouse In The
Making 08

POP Parade 12

International POP 22

Industry Overview
Sneak A Peek into the Indian POP
Industry 28

Retail Launch
Spencer’s Makes Way For Apparel
Through 2Bme 32

Brand Talk
LuvIt 36
iD Fresh Foods Pvt. Ltd. 40

Focus - POP Producers
Add & Multiply 44

Column : Shopper
Marketing
Aaradhee Mehta & Khushmita
Shetty, Geometry Global 46

Column : Shopper Insight
Anusheel Shrivastava
Kantar TNS India 50

Printing Industry News
Roland DG 52
Liberty Graphics 52

POP Industry News
Technokraft 53
Resource 54
Calendar 58

India - A Powerhouse In The Making

Today, with the world’s seventh largest GDP, a growing middle class and rising household incomes and consumption, it appears that India has all the ingredients of becoming a retail powerhouse.

2 mins

Sneak A Peek into the Indian POP Industry

Indian Retail Coming of Age – New Opportunities for the Industry

4 mins

Spencer's Makes Way For Apparel Through 2Bme

The apparel sections in eight Spencer’s hyperstores in Kolkata wear a new look for attracting customers from different walks of life. The first flush of 2Bme looks exciting and should soon be available in 34 Spencer’s outlets across Kolkata, Lucknow, Hyderabad, Vizag and Chennai.

3 mins

Activations Must BeInnovative Yet Simple To Execute

Emerged from a neighbourhood store of dosa and idly batter in 2006, iD Fresh Food has carved a niche as an FMCG brand in the fresh foods category across south and western parts of India and Dubai. In less than a decade, it’s already a INR 150 cr firm and aims to touch INR 250 cr in this financial year. Moving towards as a category leader, iD focuses on building base in existing markets and feeder towns close by. Point-of-Purchase talks to Mithun Appaiah, Vice President – Sales, Distribution, Marketing and NPD, iD Fresh Foods India Pvt Ltd, on their category management and future game plans.

2 mins

Read all stories from Point of Purchase

Point of Purchase Magazine Description:

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.