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Point of Purchase - March 2017

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I dette nummeret

Cover Story
India - A Powerhouse In The
Making 08

POP Parade 12

International POP 22

Industry Overview
Sneak A Peek into the Indian POP
Industry 28

Retail Launch
Spencer’s Makes Way For Apparel
Through 2Bme 32

Brand Talk
LuvIt 36
iD Fresh Foods Pvt. Ltd. 40

Focus - POP Producers
Add & Multiply 44

Column : Shopper
Marketing
Aaradhee Mehta & Khushmita
Shetty, Geometry Global 46

Column : Shopper Insight
Anusheel Shrivastava
Kantar TNS India 50

Printing Industry News
Roland DG 52
Liberty Graphics 52

POP Industry News
Technokraft 53
Resource 54
Calendar 58

Point of Purchase Description:

Forlegger: VJ-Media-Works-Pvt-Ltd

Kategori: Business

Språk: English

Hyppighet: Monthly

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.