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Cover Story Floor Graphics – Stepping Up From Ground Level 08 POP Parade 14 International POP 20 Brand Stand LEGO 24 Brand Talk Deepak Jain, Founder & MD D’lecta Foods Pvt. Ltd. 26 Column : Shopper Insight Jagdeep Kapoor, Samsika Marketing Consultants 30 Column : Shopper Marketing Christopher Brace, Syntegrate Consulting 31 Column : Tips of The Trade Kiran Mahasuar & Prof. Siddharth Deshmukh, MICA Ahmedabad 33 Best of POP Display 2016 34 Top Pick of POP 40 Shop in Shop Soul Flower 42 Rural Marketing 44

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