Point of Purchase Magazine - January 2017Add to Favorites

Point of Purchase Magazine - January 2017Add to Favorites

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In this issue

Cover Story
Floor Graphics – Stepping Up
From Ground Level 08
POP Parade 14
International POP 20
Brand Stand
Brand Talk
Deepak Jain, Founder & MD
D’lecta Foods Pvt. Ltd. 26
Column : Shopper Insight
Jagdeep Kapoor, Samsika
Marketing Consultants 30
Column : Shopper
Christopher Brace, Syntegrate
Consulting 31
Column : Tips of The Trade
Kiran Mahasuar & Prof. Siddharth
Deshmukh, MICA Ahmedabad 33
Best of POP Display
2016 34
Top Pick of POP 40
Shop in Shop
Soul Flower 42
Rural Marketing 44

Point of Purchase Magazine Description:

PublisherVJ Media Works Pvt Ltd




Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.

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