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Point of Purchase
January 2017

Point of Purchase - January 2017

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في هذا العدد

Cover Story
Floor Graphics – Stepping Up
From Ground Level 08
POP Parade 14
International POP 20
Brand Stand
LEGO 24
Brand Talk
Deepak Jain, Founder & MD
D’lecta Foods Pvt. Ltd. 26
Column : Shopper Insight
Jagdeep Kapoor, Samsika
Marketing Consultants 30
Column : Shopper
Marketing
Christopher Brace, Syntegrate
Consulting 31
Column : Tips of The Trade
Kiran Mahasuar & Prof. Siddharth
Deshmukh, MICA Ahmedabad 33
Best of POP Display
2016 34
Top Pick of POP 40
Shop in Shop
Soul Flower 42
Rural Marketing 44

floor graphics – stepping up from ground level

floor graphics, though in the global context has proved to be an effective tool of shopper marketing or point-of-purchase display, in india it is just ‘rising off the floor’ to be taken seriously. point-of-purchase talks to the stakeholders - pop manufacturers, material and technology supplier and brands, to get a closer view of this industry.

floor graphics – stepping up from ground level 0

6 mins

lego challenge stands out at landmark stores

taking the lego challenge to the next level this year, sab creations created a 6ft tall kl-tower made of 2000 lego bricks.

lego challenge stands out at landmark stores 1

1 mins

not just a nation, a new destination!

india is the most attractive new destination for global retailers.

not just a nation, a new destination!2

6 mins

for shoppers, it's about getting the best experience

as the digital and in-store experiences blur, in the minds of the consumers, the store is always open and they expect a seamless experience at all touch-points.

for shoppers, it's about getting the best experience3

4 mins

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Point of Purchase Description:

الناشر: VJ-Media-Works-Pvt-Ltd

فئة: Business

لغة: English

تكرار: Monthly

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.

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