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Cover Story GST - The Roadmap Ahead 08 POP Parade 14 International POP 22 Brand Stand Britannia Good Day Biscuits 26 Brand Shop Talk Mansoor Ali, Hamdard Laboratories 28 POP On Wheels Fresh World 30 Column : Shopper Insight Sreyoshi Maitra, Shopper Insights Nielsen Inida 32 Column : Shopper Marketing Christopher Brace, Syntegrate Consulting 36 Report Kantar TNS 38 New Machines & Materials TrueVIS 40 Colorjet 41 Top Pick of POP 42

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