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Point of Purchase - October 2016

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I dette nummeret

Cover Story GST - The Roadmap Ahead 08 POP Parade 14 International POP 22 Brand Stand Britannia Good Day Biscuits 26 Brand Shop Talk Mansoor Ali, Hamdard Laboratories 28 POP On Wheels Fresh World 30 Column : Shopper Insight Sreyoshi Maitra, Shopper Insights Nielsen Inida 32 Column : Shopper Marketing Christopher Brace, Syntegrate Consulting 36 Report Kantar TNS 38 New Machines & Materials TrueVIS 40 Colorjet 41 Top Pick of POP 42

Point of Purchase Description:

Forlegger: VJ-Media-Works-Pvt-Ltd

Kategori: Business

Språk: English

Hyppighet: Monthly

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.