OUTDOOR ASIA Magazine - January 2020
OUTDOOR ASIA Magazine - January 2020
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In this issue
OUT OF HOME MAGAZINE
‘Airport advertising works well for our brand'
Charu Malhotra Bhatia, Head of Marketing at Somany Ceramics Ltd talks about the brand’s outlook on airport advertising and other aspects of OOH, in an interview to Bhawana Anand.
4 mins
‘OOH is the soul of advertising'
Rakesh Sharma, Dy General Manager - Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising in an interview to Pray Jani.
6 mins
'Consolidation is key to sustained OOH growth'
Major constituents of the Malaysian OOH industry have embarked on a transformational journey to achieve accelerated business growth
4 mins
Making audience data talk
Moving Walls is taking steps to provide clients with advanced location intelligence and powerful audience targeting capabilities
3 mins
'DOOH is giving more brands access to the media'
Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry, in an interview to Rajiv Raghunath.
4 mins
Goa OOH - At the threshold of a makeover
Even as the industry has had to tackle the menace of unauthorised business, multiplicity of OOH norms and jurisdictions, there are visible signs of positive change with forward looking administrators wanting to usher in digital OOH media and regulate the business expeditiously
9 mins
OUTDOOR ASIA Magazine Description:
Publisher: VJ Media Works Pvt Ltd
Category: Business
Language: English
Frequency: Monthly
Outdoor Asia started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled. This newly revamped magazine is the key source of information and opinion for media owners, advertising and marketing executives. This magazine reaches subscribers who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.
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