In this issue

Brand Speak

Gurpreet Kaur, Head of Marketing, Mrs. Bector Food Specialists

Sagar Kochhar, Chief Marketing Officer, Rebel Foods

Growth Story

Posterscope – In the OOH driver’s seat

Ashish Bhasin, CEO Greater South and Chairman & CEO India, Dentsu Aegis Network

Haresh Nayak, Group MD, Posterscope - South Asia Posterscope and Fabian Cowan, President Posterscope India

Think Digital

Thapas Joseph, President of Fountainhead Digital MKTG

Hemendu Sinha, Vice President & Business Head, B2B, LG Electronics India

Jiveshdeep Singh Sandhu

DOOH content followed by ads 5.1x more engaging: Ocean study

Digital signages go live at New Delhi Rly Station

JCDecaux unveils digital pillars at KIAL

oOh! turns NZ bqs into immersive mini sports arenas

Green OOH

Roland launches versatile Texart RT-640M printer

Colorjet takes Zero% E-Waste Initiative

Cosign India launches recyclable printable material

Policy Watch

Coming to terms with the new normal

A big price to pay for policy stalemate

Rural Marketing

Rajesh Radhakrishnan, Director – Sales & Marketing Vritti iMedia

Expo Digital

Signages & More

Simply Digital

Resources

‘OOH An Organic Choice In Our Media Planning'

Sagar Kochhar, Chief Marketing Officer, Rebel Foods highlights the tangible outcomes from OOH advertising, and the media preferences of the brand

5 mins

Posterscope – In The Ooh Driver's Seat

The specialist agency is credited with taking major initiatives to bring technology into OOH business in India, which has also contributed to the organisation’s accelerated growth year-on-year

1 min

‘Interactive Technologies Can Bring Alive Ooh Essence'

Thapas Joseph, President of Fountainhead Digital MKTG talks about the myriad OOH opportunities that will come by with the use of extended technologies. Edited excerpts.

5 mins

A Big Price To Pay For Policy Stalemate

Bengaluru OOH media operators were hopeful that the much awaited revised bylaws on outdoor advertising will be introduced before the onset of the festive season, but their expectations have been belied

1 min

Read all stories from OUTDOOR ASIA

OUTDOOR ASIA Magazine Description:

Outdoor Asia started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled. This newly revamped magazine is the key source of information and opinion for media owners, advertising and marketing executives. This magazine reaches subscribers who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.