OUTDOOR ASIA - October 2019
OUTDOOR ASIA - October 2019
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En este asunto
Brand Speak
Gurpreet Kaur, Head of Marketing, Mrs. Bector Food Specialists
Sagar Kochhar, Chief Marketing Officer, Rebel Foods
Growth Story
Posterscope – In the OOH driver’s seat
Ashish Bhasin, CEO Greater South and Chairman & CEO India, Dentsu Aegis Network
Haresh Nayak, Group MD, Posterscope - South Asia Posterscope and Fabian Cowan, President Posterscope India
Think Digital
Thapas Joseph, President of Fountainhead Digital MKTG
Hemendu Sinha, Vice President & Business Head, B2B, LG Electronics India
Jiveshdeep Singh Sandhu
DOOH content followed by ads 5.1x more engaging: Ocean study
Digital signages go live at New Delhi Rly Station
JCDecaux unveils digital pillars at KIAL
oOh! turns NZ bqs into immersive mini sports arenas
Green OOH
Roland launches versatile Texart RT-640M printer
Colorjet takes Zero% E-Waste Initiative
Cosign India launches recyclable printable material
Policy Watch
Coming to terms with the new normal
A big price to pay for policy stalemate
Rural Marketing
Rajesh Radhakrishnan, Director – Sales & Marketing Vritti iMedia
Expo Digital
Signages & More
Simply Digital
Resources
‘OOH An Organic Choice In Our Media Planning'
Sagar Kochhar, Chief Marketing Officer, Rebel Foods highlights the tangible outcomes from OOH advertising, and the media preferences of the brand
5 mins
Posterscope – In The Ooh Driver's Seat
The specialist agency is credited with taking major initiatives to bring technology into OOH business in India, which has also contributed to the organisation’s accelerated growth year-on-year
1 min
‘Interactive Technologies Can Bring Alive Ooh Essence'
Thapas Joseph, President of Fountainhead Digital MKTG talks about the myriad OOH opportunities that will come by with the use of extended technologies. Edited excerpts.
5 mins
A Big Price To Pay For Policy Stalemate
Bengaluru OOH media operators were hopeful that the much awaited revised bylaws on outdoor advertising will be introduced before the onset of the festive season, but their expectations have been belied
1 min
OUTDOOR ASIA Magazine Description:
Editor: VJ Media Works Pvt Ltd
Categoría: Business
Idioma: English
Frecuencia: Monthly
Outdoor Asia started as a Quarterly in April 2002 as Outdoor Today and moved to become a bimonthly under the current name in 2005. In April 2007, the publication became monthly covering all the facets of the Out-of-Home industry. Outdoor Asia focuses on original news, features, latest trends in new technology, the best creative works, new campaigns, research and analysis about OOH advertising. The magazine’s reach into the world of Out-of-Home Advertising is unrivaled. This newly revamped magazine is the key source of information and opinion for media owners, advertising and marketing executives. This magazine reaches subscribers who are key decision-makers and influencers at advertising agencies, major brands and media buying agencies.
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