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In this issue

News 08 Snap Shots 14 Big Picture Bank of Baroda 20 Abof 24 Mi 26 People 28 Oppo 30 Big Ideas Active Media Innovations 32 Media Matters OOH can scale new peaks in 2017: Industry leaders 34 To wrap or not to wrap 44 “We have floated low-value tenders and received triumphant responses” 46 Brand Speak Veetika Deoras, VP, Brand Marketing and Corporate Communications, TATA Capital 48 Abhishek Ganeriwala Head – Sales & Marketing, Hiland Group 50 Region Gujarat Talks OOH 52 Digital OOH Digital media is transforming the OOH landscape around the world 56 Consumerics The Consumer Standpoint 60

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