Indian Management Magazine - December 2020
Indian Management Magazine - December 2020
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In this issue
The December issue of Indian Management focuses on how COVID-19 is reshaping buying behavior of Consumer 2.0.
Ambi Parameswaran, an independent brand coach, best-selling author, and founder, brand-building.com illustrates how COVID-19 has effected a clear shift in consumer behaviour, but also asks a pertinent question: “will it stay for long?” Sridhar Samu, Senior Associate Professor, Great Lakes Institute of Management and Anubhav Mishra, Associate Professor, Jaipuria Institute of Management write that though COVID-19 has invariably shaped a new buying paradigm, businesses have umpteen ways to leverage it. R Sumitra, Chief Manager and Faculty, Baroda Apex Academy opines that companies need to periodically reassess the business environment and explore ways to rebuild consumer confidence, especially during difficult times.
Pattern For The Future?
COVID-19 has effected a clear shift in consumer behaviour, but will it stay for long?
6 mins
New Normal, Newer Opportunities
COVID-19 has invariably shaped a new buying paradigm, but businesses have umpteen ways to leverage it.
5 mins
Keep pace with the change
Long-term planning is passé. Companies need to periodically reassess the business environment and explore ways to rebuild consumer confidence, especially during difficult times.
5 mins
Poor fit
‘Just-in-case’ learning, around which present-day education systems are mostly built, are ill-suited for the ‘just-in-time’ business world.
4 mins
Turning goals into reality
Kevin Shulman, author of Goal-Setting Boot Camp: Getting From Where You Are To Where You Want To Be and a Sandler trainer, unveils the art of setting goals and maximising results.
5 mins
Fight the firestorm of change
The ‘Phoenix Encounter Method’ is a sure-shot way to leverage disruption and reimagine businesses, thereby creating a new future.
5 mins
Winning the race for talent
Organisations need to view employees through a new lens, and invest in offering them a meaningful and valuable experience—just as they do for customers.
6 mins
A bond based on trust
More than the approach, it is the mindset that matters in a relationship.
6 mins
Indian Management Magazine Description:
Publisher: Spenta Multimedia Pvt Ltd
Category: Business
Language: English
Frequency: Monthly
Indian Management strives to be a monthly management journal of high Quality targeted at middle and senior managers. It aims to be a credible source of insight, information and inspiration for management professionals. Through in-depth features, articles, live cases and caselets, research analysis, reports, reviews etc., based mainly on Indian experiences, Indian Management endeavors to consistently deliver to its readers a Journal that explores and imbibes the available knowledge and best practices pertaining to all aspects of management.
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