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The December issue of Indian Management focuses on how COVID-19 is reshaping buying behavior of Consumer 2.0.
Ambi Parameswaran, an independent brand coach, best-selling author, and founder, brand-building.com illustrates how COVID-19 has effected a clear shift in consumer behaviour, but also asks a pertinent question: “will it stay for long?” Sridhar Samu, Senior Associate Professor, Great Lakes Institute of Management and Anubhav Mishra, Associate Professor, Jaipuria Institute of Management write that though COVID-19 has invariably shaped a new buying paradigm, businesses have umpteen ways to leverage it. R Sumitra, Chief Manager and Faculty, Baroda Apex Academy opines that companies need to periodically reassess the business environment and explore ways to rebuild consumer confidence, especially during difficult times.

Pattern For The Future?

COVID-19 has effected a clear shift in consumer behaviour, but will it stay for long?

6 mins

New Normal, Newer Opportunities

COVID-19 has invariably shaped a new buying paradigm, but businesses have umpteen ways to leverage it.

5 mins

Keep pace with the change

Long-term planning is passé. Companies need to periodically reassess the business environment and explore ways to rebuild consumer confidence, especially during difficult times.

5 mins

Poor fit

‘Just-in-case’ learning, around which present-day education systems are mostly built, are ill-suited for the ‘just-in-time’ business world.

4 mins

Turning goals into reality

Kevin Shulman, author of Goal-Setting Boot Camp: Getting From Where You Are To Where You Want To Be and a Sandler trainer, unveils the art of setting goals and maximising results.

5 mins

Fight the firestorm of change

The ‘Phoenix Encounter Method’ is a sure-shot way to leverage disruption and reimagine businesses, thereby creating a new future.

5 mins

Winning the race for talent

Organisations need to view employees through a new lens, and invest in offering them a meaningful and valuable experience—just as they do for customers.

6 mins

A bond based on trust

More than the approach, it is the mindset that matters in a relationship.

6 mins

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Indian Management Magazine Description:

Indian Management strives to be a monthly management journal of high Quality targeted at middle and senior managers. It aims to be a credible source of insight, information and inspiration for management professionals. Through in-depth features, articles, live cases and caselets, research analysis, reports, reviews etc., based mainly on Indian experiences, Indian Management endeavors to consistently deliver to its readers a Journal that explores and imbibes the available knowledge and best practices pertaining to all aspects of management.