Magazine Description: Bindiya signifies a woman who loves to explore and represent herself as an icon of cultured values and a modern outlook. A premium brand; Bindiya is in the category of women's magazines targeted at upwardly mobile and outgoing women, in the upper strata of the society. The Bindiya retains her cultural values, but is contemporary and modern in her outlook. It also highlights the role of women in modern times and helps them understand the new world in a smarter way.